It’s generally believed that farmers are slow to adopt new technology. Yet, while this adage may be true for more expensive and untested innovations, when a new technology is practical, affordable and can prove its value and reliability, farmers will indeed set aside their innate caution and readily invest. Tyler Klick is a case in point. As the viticulturist and a co-owner of Redwood Empire Vineyard Management in Geyserville, CA, he decided to try an innovative smart irrigation technology developed by Lumo. Klick first installed Lumo smart valves on a few client vineyards last season. After seeing how they helped increase labor efficiency, reduce wasted water, and improve clients’ crop outcomes, he rolled it out to more than a dozen vineyards his company manages. “I’d love to get to a point where all of our clients have it installed,” says Klick. Lumo smart valves also help West Coast viticulturists adjust to changing weather patterns, which have brought

If you are happy with your current sales level and are on track to hit all of your depletion and revenue goals in 2024, this article is not for you. Just hit your back button and return to whatever you were busy doing before this headline caught your eye. But if growing your sales and hitting your goals are high on your list of things that occupy your waking (or supposed-to-be-sleeping) hours, please read on.  Why a Great Product Isn’t Enough to Achieve Sales Success Here is an interesting observation: Most wine and spirits companies need to grow their sales. Some of them quite desperately. The typical methods they deploy to attack this objective almost always involve the same twelve things: Craft compelling stories to sell their products Emphasize the features and benefits of their products Pursue awards and accolades Spend small fortunes on social media and influencer marketing Spend even larger fortunes on brand awareness Pursue liquid-to-lips opportunities Conduct marke

Last night while I was sleeping, my heart beat 38,400 times. I didn’t ask it to keep beating through my slumber, nor did I thank it when I awoke. I just took my heartbeat, and my life, for granted. Shame on me. We do the same with wine. Sure, we enjoy the aroma, bouquet and taste. But we rarely reflect that this magical elixir is a natural farm product…a land preserver…a reflection of place and time…an artistic statement…a liquid food…a Biblical focus…a poetic inspiration…a cultural phenomenon…an economic engine…a noble beverage with humble roots which brings people together around the world. Wine is magic. So why don’t we tell people? Natural magic It’s easy to fret about the future of wine. Boomers are aging, younger generations are opting out, spirits are innovating and there are increasing warnings about the dangers of alcohol.  It’s deja vu all over again. We’ve been here before, and

NAPA, Calif. (October 19, 2020) –BRION, the flagship Napa Valley winery from Brion Wise, announced its production facility and tasting room debut.  BRION is dedicated to producing site-specific, terroir-driven Cabernet Sauvignon, expressed through a collection of small-lot, handcrafted wines from unique single-vineyard sites in the Napa and Sonoma Valleys.   The announcement coincides with the October 15 […] The post BRION Debuts New Winery and Opens for Private Tastings appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/19/brion-debuts-new-winery-and-opens-for-private-tastings?utm_source=rss&utm_medium=rss&utm_campaign=brion-debuts-new-winery-and-opens-for-private-tastings Published Date:Mon, 19 Oct 2020 18:43:45 +0000 

A celebration of ManterTM brand’s 75-years long history with the Arconvert’s papers that have revolutionized the labeling for high-end products over the last decade. This is Avec Plaisir. The ten face-stocks of this unique collection were born to be the support of the wildest creativity and designed to suit the most complex printing techniques. Counting on the precious collaboration of the studio of Joan Josep Bertran, who explored sensorial stimuli in their playful dimension and turned hearing, sight, taste and touch into narrative tools that boosted the creative possibilities of our face-stocks. This collection highlights the versatility, expressiveness and technical potential of the self-adhesive papers most appreciated by designers and printers over the last ten years. This first article dedicated to this historic collection presents two of the finest papers with a pearlescent effect, Constellation Jade Raster and Sirio Pearl Ice White. Combined with the Ultra WSTM trea

Spring is the best time of year for starting a backyard garden as the snow melts and the grass turns from yellow to green. For gardeners, it's an exciting time to begin a vegetable garden full of asparagus, beets, carrots, lettuce and other earthy crops. For deer and other wildlife, it gets even better; as the herds sit and wait for gardeners to walk away from their landscape. Spring is the most active season for deer and wildlife movement; and there are some things that home growers should keep in-mind: Deer For starters, the rut season ended at the end of the year; and now, does are preparing to give birth to fawns between late April and early July. This means that homeowners will need to worry about agriculture damage from both the mama deer and her baby fawn during this time period. Natural resources were scarce in the wintertime; and deer were left eating twigs and leaves; but now that warm weather is here to stay, whitetails have a buffet of options. In the spring, white-tail