How Wineries Can Use Simple SEO To Get More Tasting Room Traffic You need more people in your tasting room. You don’t have more money to spend on ads, and they’re not working as well as they used to anyway. You would like to get more traffic from searches on Google, but you’ve been told that SEO is all about writing tons of content and posting tons of social, and you don’t have the time and resources to do that.  You’re stuck and you’re frustrated. What can you do? We recently helped a Willamette Valley winery tackle exactly this challenge. With some simple but highly-effective tactics, we brought them from nearly zero visibility on local searches to 100% visibility and top rankings in only 90 days. The approach we used could work for nearly any winery looking to get noticed without generating tons of content or rebuilding their website. This is the EXACT checklist that we used. What You Can Do (With ZERO SEO Skills) 1. Tidy Up the Ba

Discover how these visionary sisters disrupted a centuries-old industry by prioritizing sustainability, social impact, and authenticity.

Afternoon Brief, May 20th

Wine Comes Roaring Back: Is all the panic about wine's decline much ado about nothing?...

Bay Cities and Cruz Foam chosen to provide the industry’s first fully sustainable wine shipping protection for impact and insulation   PICO RIVERA, CA, US, March, 2024 – Mondavi Sisters’ Collection, renowned for its commitment to sustainable farming practices and environmental stewardship, will be shipping its wine club deliveries in one-of-a-kind 100 percent sustainable EcoVino™ wine packaging, Mondavi and the manufacturers, Bay Cities® and Cruz Foamo™ announced today.  Cognizant of the importance of protecting, preserving, and respectfully utilizing the earth, the Mondavi sisters employ the most effective sustainable farming practices. “The essence of crafting all wine starts with the soil and land.  Without a healthy earth, there is no wine. As farmers of the land, we possess an obligation to employ the most responsible practices possible to be able to continue our legacy for generations to come,”

Afternoon Brief, March 15th

Dom Perignon, Expensive Wines Found in Search Tied to Retail Thefts in North San Diego County: Photos released by investigators showed several bottles of Dom Perignon, Inglenook and Caymus wines, each of which retail for around $300...

Afternoon Brief, March 11th

Digging Deeper into Wine's Vine-Pull Battle: Pulling up vines is an effective way to make sure growers can make a living - so who's stopping them?...

Afternoon Brief, March 4th

Southern Glazer’s to Pay California Customers $5.5 Million over Illegal Late Fees: The payment settles a case between Southern Glazer’s and restaurant owners, with the distributor also writing off $44.1m of customer debt...