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Today's #winebiz news for #wineindustry professionals...

Widely regarded as the leading source of market trends in the premium wine sector, SVB’s 25th annual report provides an analysis of current market conditions, success strategies, and forecasts for the year ahead...

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Enolytics Contributes Computational Power to Silicon Valley Bank's "Success Guide" for DTC
Just yesterday, more than 500 wineries received a DTC "Success Guide" in their Inboxes, courtesy of Silicon Valley Bank's Wine Division. Enolytics is proud to have contributed our computational power to process and decode a redacted set of SVB survey data, in support of Rob McMillan and his team's creation of the first-ever Success Guide. If you responded to the SVB DTC survey this year, the Success Guide was SVB's way to say Thank You for participating. We're saying Thank You, too, for your part in Enolytics' ongoing efforts to enhance the wine industry's "leveling up" through technology and data analytics in particular. Whether you're using our software, or you're an ENO Insights participant, or we're helping you migrate from one DTC system to another, or you're interested in our wine data literacy course, or you've expressed your interest in some other way... Thank you. It all helps. And the business of wine is getting
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SVB DTC Survey, with Enhancements
Coming to you this week with special invitations for you. Let me set the stage. Not sure if you've noticed but SVB has upped its game this year, in two ways, with its annual DTC survey. One way is the addition of open-ended questions whose answers will be enhanced through AI, then calibrated and verified by Rob McMillan and his team. The second way is their new Success Guide, and it will be available only to people who complete the survey. Which makes sense. Right now, every winery wants to know what they can do - what they need to do - to grow and thrive. But every winery is different, and the formula for success is also different. That's why you'll want to complete the survey. Yes, you'll receive the Success Guide, and only wineries who complete the survey will receive it. It will not be released to the public. You'll also receive the full set of slides that you can benchmark against your own winery. That's what's in it for you, whether or not you're
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