Are you and your importer/distributor both eager to tell your story in a way that translates into sales? Consider equipping your sales team with consistent and professional materials (a sales tool kit) that tell your authentic story. A sales tool kit is a toolbox, containing the items that make it easier for your customer to understand your wine, and make room for it on their shelves. What’s in a sales tool kit? At the minimum it should include a portfolio sheet listing all of your wines, but a great sales tool kit will include several items that make it easier for the buyer to sell your wine to consumers. Sales Tool Kit Checklist: Portfolio Sheet/Booklet Technical Information Sheets Sell Sheets Shelf Talkers Neck Tags Business Cards Tasting Cards So, how can you create a sales tool kit? Here’s the process we go through to create one: Strategy The first step is to have a strategy and determine which pieces of information will be used where (such as what accolades or review