Marketing Tip Monday Water Management at Shale Oak Winery While consumers name food and beverage as one of the most important industries when it comes to sustainability, more than 1 in 4 US adults said they don't know what makes a product sustainable (2022 Morning Consult, What Sustainability Means to Consumers). There is a need for consumer education on sustainability, and this is a great opportunity for your brand! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. You can help educate your customers by sharing specific things that your brand does to be sustainable. Build a bond over your mutual care for the health of the people and the planet!

Some feel good news. While Tastry now works with 5 of the top 10 US wine producers and dozens in the top 100, it's satisfying in a completely different way when we can help a local boutique winery save their 2020 wildfire ravaged vintage and their reputation. The options TastryAi evaluated included carbon filtration, reverse osmosis, enzymatic treatments, non-vintage blends, and the addition of various tannins from Oak Wise products to ameliorate the smoke taint. Read the whole article here.

Afternoon Brief, June 23rd

Sonoma State University’s Wine Business Institute Launches New Inclusion Effort: Sonoma State University on Tuesday said it is launching an inclusion program as part of its Wine Business Institute to help further diversify a sector that is largely white...