In this free, one-hour webinar, you’ll hear from industry experts and top-performing peers who are using data to grow their outbound sales. We will share growth tools for building high-performing, hyper-segmented lists without spending hours creating segments or exporting and importing spreadsheets. You’ll learn to use predictive analytics tools to anticipate when customers are likely to purchase again, and send them relevant offers they are interested in. And we will share key integrations that both speed the outreach process and drive greater campaign ROI. You do not need to be an Enolytics client to sign up for this webinar, and any DTC winery leader or operator can benefit from the tools and tactics presented. If you’re ready to sell more wine through your outbound sales channel, sign up below. We can’t wait to see you there. Thursday, March 19, 11:00am - 12:00pm (PDT) RSVP  

What makes Enolytics different from any other reporting platform? It’s a fair enough question, and we’re always glad to respond. Lately we’ve been starting with this graphic, of what’s above and below the surface when it comes to wine data. It’s like an iceberg in the ocean. The “tip of the iceberg,” above the surface of the water, is what most wineries see and use when it comes to data: dashboards, reporting, and benchmarking. But these elements, while essential, merely scratch the surface of what data can reveal about a wine business’ health and growth. Those things report, yes, but on sales that have already happened in the past. Notice the penguin at the top of the graphic! Which is appropriate enough: they’re comfortable and familiar there, but hardly adventurous or trail-blazing. It’s what lies beneath the surface — the deeper insights — that are vast and transformative. Growth-oriented, and forwar

In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to their members, through roadshow events and member travel, are winning sign-ups, sales, and loyalty in the markets where fans already live. Why this matters now Weather, travel patterns, and local disruptions make tasting-room demand unpredictable. Taking the winery on the road diversifies acquisition and retention—and deepens relationships. You control cadence, format, and data capture instead of waiting for foot traffic. Three roadshow formats that work Winery-hosted dinners: Co-plan with a restaurant or country club; keep pricing all-inclusive; align the menu to make your wines shine. Partner-hosted events: Team up with lifestyle brands (e.g., premium appliance showrooms, private social clubs) to co-mingle audiences and scale. Champion-hosted gatherings: Member-home tastings done

In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to their members, through roadshow events and member travel, are winning sign-ups, sales, and loyalty in the markets where fans already live. Why this matters now Weather, travel patterns, and local disruptions make tasting-room demand unpredictable. Taking the winery on the road diversifies acquisition and retention—and deepens relationships. You control cadence, format, and data capture instead of waiting for foot traffic. Three roadshow formats that work Winery-hosted dinners: Co-plan with a restaurant or country club; keep pricing all-inclusive; align the menu to make your wines shine. Partner-hosted events: Team up with lifestyle brands (e.g., premium appliance showrooms, private social clubs) to co-mingle audiences and scale. Champion-hosted gatherings: Member-home tastings done

You're Invited: Live Discussion with WinePulse Join us for a live discussion at 10:00am PDT on Thursday, April 18th on how AI can help wineries improve DTC sales results. We'll show you how this tech can be applied to your data, perform complex customer segmentation to increase the ROI of your campaigns, and increase your productivity. You'll learn how it can save you time and make things easier at the winery. Plus, we'll share tips with you about how to best interact with AI. Can't make it? Register anyway and we'll send you the recording.  Register Now