Afternoon Brief, July 28th

Growing Forward Recap: Preparing for the Risk Factors of Smoke & Fire Exposure: On July 27, 2022, Wine Industry Network hosted its most recent Growing Forward webinar, this time focusing on wildfire smoke in the vineyards — and its effect on the resulting wines. It’s a hard topic to accept and address, but one that becomes integral to the industry’s forward progress...

Here at WineDirect, we know the important role that data plays in running your direct to consumer (DTC) business. We want to set you up for success – and that’s why we’ve partnered with Enolytics, serving up customized data that is easy to digest. Enolytics takes your winery data from within the WineDirect system and creates simple to navigate reports and dashboards from which wineries can find the data that is most important to them to help guide decision-making. The ability to perform customer segmentation and data cleansing is just the beginning. With Enolytics, wineries benefit from advanced reporting for immediate results, and support resources available 24/7. We recently connected with DTC sales leaders at three wineries, Ancient Peaks Winery, Scott Harvey Wines, and Early Mountain Vineyards to learn about the impact that Enolytics has made on their operations, and uncovered four common themes in each discussion. Here, we’ve outlined these f