Email marketing is a cost-effective way to reach your customers anytime, anywhere. If you own a smartphone, chances are, you have emails delivered to your phone. This makes email marketing a convenient way to get your message delivered quickly! However, real estate in the inbox is competitive. Most companies are trying to reach their customers via email, and you’ll need to send a compelling message to make sure it gets opened and your audience takes the intended action. Have no fear! These six secrets can help you build successful email campaigns that get opened in your audiences’ inbox. 1. Keep Updated Distribution Lists The first step to building successful email campaigns may not be the first thing that comes to mind. That’s because your email is only as good as the lists of contact information you keep. Make a habit of confirming that information when with your customers periodically, or every time they purchase. Capture how many bounceback emails you get when you

Sally Srok Hired as Director of Hospitality at Sonoma’s Arista Winery

The sought-after wine executive specializes in positioning brands to fuel sustained growth. July 12th – Healdsburg, CA – Rounding out its executive team, Arista Winery has hired Sally Srok as its new Director of Hospitality. An accomplished leader in the wine industry, Srok is a specialist in hospitality and direct-to-consumer sales at family-owned and founder-led […]