For a long time, “wine tech” was just a buzzword. Now? It’s the differentiator. At this year’s Wine Sales Symposium, the agenda is stacked with conversations on consumer trends, marketing performance, and DTC growth. But woven through all of it is a bigger shift: wineries are leaning into technology—not as an afterthought, but as a strategic advantage. Let’s break down the areas where smart wineries are seeing the biggest returns—and where Corksy clients are finding real traction. 🧾 POS: More Than Just a Payment Terminal Your point of sale should be more than a transaction tool—it should be the beginning of a long-term relationship. Smart POS systems collect customer data (what they tasted, what they loved, how often they visit), making it easier to personalize future experiences in person and online. At the Corksy booth, we’ll be demoing our modern POS—designed specifically for wineries. Simple for your team, powerful behind

Wine Industry Sales Symposium Recap

The wine marketplace continues its post-pandemic shifts.  By Laurie Wachter The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in […]

Planning has begun for the 2022 Wine Industry Sales Symposium and we'd like to know what topics you would like to hear more on. If you have any wholesale or direct-to-consumer sales topics you would like to learn more about - please let us know here. The deadline for submissions is Tuesday, June 14, 2022.