Registration is open for the Wine Sales Symposium, a one-day event focused on delivering insights, advice, and predictions from industry experts to wineries looking to grow sales and/or profits. This year's Wine Sales Symposium program kicks off with discussions on navigating the wholesale channel and digital marketing strategies for thriving in this competitive environment. The event program will continue with discussions on cultivating customer connections to drive growth and a comprehensive overview of the current state of the wine industry and the wine consumer. These sessions will host experts providing insights and answering attendees' toughest questions on what's working and what's not in wholesale distribution and the competitive world of digital winery marketing: Regardless of whether you represent a portfolio of brands or a single wine brand, it is essential to foster relationships with both customers and distributors. Strong winery distributor relationshi

The Wine Industry Sales Symposium is an in-person conference focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and/or profits. This year's program will kick off with an in-depth look at how the wine category is performing overall and what the key indicators could mean for sales in the near future. The conference will also touch on every aspect of sales and marketing efforts including 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations programs, and more.  View the first 3 sessions of the day below: Data-Driven Insights: Sales Trends and Predictions Session Description: This data-driven session will provide attendees with a comprehensive overview of the current state of the wine industry and consumer, as well as valuable insights and predictions for the future. Specific areas covered will include a review of how the wine industry is performing in comparison to other alcoholic bev

Wine Industry Sales Symposium Recap

The wine marketplace continues its post-pandemic shifts.  By Laurie Wachter The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in […]

The wine marketplace continues its post-pandemic shifts.  By Laurie Wachter The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosting sales, planning for the holidays, corporate gifting and luxury marketing strategy. Here’s a quick look back. Using Data Analytics to Optimize DTC Pricing and Inventory Depletion Costs have risen exponentially since the onset of the pandemic, making it even more critical to use data analytics to guide wine pricing to maximize profits.  “Wineries have an amazing amount of data from their POS systems and wine clubs that can be used to build a depletion curve, price elasticity estimates and predictive models,” says Bob Terzotis of Mather Economics.  Jim Moroney reached out to Mather after opening Sixmilebridge Vineyards (Paso Robles, Calif.) during the pandemic. “We were running out of Cabernet Sauvignon partway into our first vintage. I needed to raise t