2020 has been a year on pause for much of the wine industry, but now, 2021 is here, and there is light shining at the end of the tunnel. Vaccines are taking positive action against COVID-19. Online sales, virtual tastings, and periods of open tasting rooms have helped many wineries focusing on DTC sales, however, when Nielsen Data tracked wineries that leaned into the wholesale channel, they saw sales increase as much as 24% during the pandemic, leaving many in a stronger position than they had expected. If history is any indication, there are great opportunities when the economy re-opens after challenging times and many expect that to be exactly the case in 2021 for the wine industry. “Now is the time to invest, especially with the lowest interest rates available since the mid-2000s,” says Alberto Migliardi, CEO of Maspack Packaging USA. “Wineries tell us that they are ready to start loosening up the strings from the CapEx projects they put on hold back in March and