The 2023 Videocast is in the books, and what a performance from some of the smartest people in the business who do DTC all day, everyday. Thank you!  Susan DeMatei, President of Wine Glass Marketing,  Andrew Walleck, COO of Wine Access,  Jessica Kogan, Partner of Connect the Dots Collective. What a remarkable collection of talent.  Each panelist shared openly about their views, offering incredible insights and ideas to help the industry and your winery move into the next decade of the business. Some of the highlights: We are approaching the end of the first DTC cycle that began with the Granholm decision, and a new cycle is set to begin. While tasting fees remain high, they can be used as an incentive to attract new consumers to the category. Email marketing will continue to be a part of the DTC trade for the next decade, but SMS text marketing is low-hanging fruit for improved engagement.  The investment in, and emergence of digital marketing and decision-maki