Every year, the SVB Wine Division’s DtC Survey helps benchmark the industry’s tasting rooms, wine clubs and other direct-to-consumer sales activity. If you work in the wine world, take a few minutes to share your thoughts: https://svb.co1.qualtrics.com/jfe/form/SV_a5ZfcHgbOEJj0l8

In his annual State of the Wine Industry report, SVB's Rob McMillan looks at the key trends impacting the wine world. While the industry rebounded in 2021, the new report cautions that climate change and generational shifts will have a big impact on wine in the years ahead.

We're All Glad that Year is Over 2020 will go down as the year in which we answered the heretofore rhetorical question - What else can go wrong? That is the opening line from the 2021 SVB State of the Industry Report that will come out Wednesday the 13th.  Throughout 2020 many of us experienced the same run of emotions from disbelief, fear, acceptance, determination, and occasionally even a bit of joy through one of the most difficult times in history. As we went through the year, we would think to ourselves - this has to be the worst of it. It has to get better from here?  We all fought through a series of events, increasing our vocabulary along the way: Coronavirus, COVID, S.I.P. Orders, social distancing, Zoom meetings, herd immunity, PPE, and pandemic - which I thought only happened in bad science fiction movies before last March. Will 2021 Be Better than 2020? I can say with absolute confidence that 2021 will be better than 2020, but I can also say that &l