One of the coolest parts of our job is showing customers how a barrel is made. When you see barrels in a wine cellar, it’s easy to overlook the amount of technology and craftsmanship packed into each one. Reactions to a cooperage tour often result in a new appreciation for the process and have even been known to elicit some big “aha” moments from winemakers. What we don’t often get to share is the process before a barrel is made – when it’s just an idea. Today, we are taking a step back and telling the story of how a World Cooperage barrel concept comes into being. How each one of our 100+ profiles started as a thought and finished as a barrel. World Cooperage is committed to consistency, innovation, and distinctive barrels. That means we keep our ears to the ground to stay in tune to winemaker’s needs. Our account managers are constantly assessing winemakers’ feedback during sales consultations and tastings. We want to ensure there