Reimagining Vineyards. Revitalizing Revenue. Reconnecting with Community.  For over 40 years, Allen Land Design has helped shape the beauty and function of Northern California’s iconic wine country. We’ve built bocce courts, tasting patios, and elegant garden  landscapes. But today, every winery has these—and still, many are struggling.  It’s time for something new.  Introducing: “Beyond the Vines” – A New Vision for Wine Country  We are partnering with forward-thinking wineries ready to transform unused or underperforming vineyard blocks (5–25 acres) into innovative, revenue-generating, and community-driven destinations.  Instead of competing with 5–7 tastings in a day, offer your guests a 2–3 hour immersive experience that blends agriculture, art, technology, food, and connection.  What’s Growing Next? (Hint: It’s not just grapes)  Before the grape boom, Sonoma and Napa counties grew:  • Grains (wheat, barley) – Perfect for

Designed for the Evening. Some bottles don’t just hold the product — they set the mood before it’s even opened. This mulled wine label is built around atmosphere. A deep midnight surface becomes the canvas for layered screen printing — stars scattered across the glass, a silhouetted landscape rising from the base, and typography that feels suspended in the scene. Each element is printed directly onto the bottle, building depth through multiple ink layers. There’s no label separating the design from the surface — the artwork lives on the glass itself, creating a sense of permanence. The result feels immersive. Almost cinematic. For wine and beverage brands, this approach opens up a different way of thinking about packaging — not just as identification, but as an extension of the experience. The bottle becomes part of the moment it’s meant to be enjoyed in. At Monvera, we work with brands to translate visual storytelling onto glass &mdash

Adjust pH Naturally and Precisely with Oenodia STARS® Technology Traditional pH adjustment tools like tartaric acid and potassium carbonate often lack precision and can alter wine flavor, especially after fermentation. Oenodia’s STARS electrodialysis process is a smarter way to fine-tune pH, enhancing flavor, color, and SO₂ performance. Learn More Why Adjust Acidity? STABILITY  ENHANCE SO₂ EFFECTIVENESS  Sulfur dioxide is most effective within a specific pH range to protect wine from microbes and oxidation. When pH>3.65, its effectiveness drops, requiring higher free SO₂ levels. Lowering pH helps maintain wine stability with less intervention.  SENSORY  ADJUST FLAVOR AND COLOR  pH plays a key role in a wine’s sensory profile and visual appeal. A lower pH can sharpen flavor balance, reduce flabbiness, and enhance freshness. pH also influences color, especially in reds and rosés. pH adjustment is a natural way to shift color. FLEXIBL

We proudly announced the recipients of the inaugural WISE Rising Stars Scholarships during a live presentation at the DTC Wine Symposium last week, celebrating the next generation of DTC wine industry leaders in front of more than 500 winery professionals. As one of the event’s original sponsors, WISE continues to invest in the Symposium’s mission of education, collaboration, and forward‑thinking leadership. The Rising Stars Scholarships extend that commitment—supporting people, developing leadership, and strengthening the DTC community across the industry. The Rising Stars Scholarships received an overwhelming response from across the country. The strength of applications prompted Commerce7 to step in and match one of the scholarships, allowing WISE to expand the program and support additional recipients. Join us as we raise a glass towards this year's recipients! Kelsey Gomes is the DTC Marketing Manager at Lange Twins Family Winery & Vineyards. Upon re

Adjust pH Naturally and Precisely with Oenodia STARS® Technology Traditional pH adjustment tools like tartaric acid and potassium carbonate often lack precision and can alter wine flavor, especially after fermentation. Oenodia’s STARS electrodialysis process is a smarter way to fine-tune pH, enhancing flavor, color, and SO₂ performance. Why Adjust Acidity? Stability: Enhance SO₂ Effectiveness Sulfur dioxide is most effective within a specific pH range to protect wine from microbial contamination and oxidation. When pH>3.65, its effectiveness drops, requiring higher free SO₂ levels. Lowering pH helps maintain wine stability with less intervention. Sensory Adjust Flavor and Color pH plays a key role in a wine’s sensory profile and visual appeal. A lower pH can sharpen flavor balance, reduce flabbiness, and enhance freshness. pH also influences color, especially in reds and rosés. pH adjustment is a natural way to shift color. SHIFT pH ± 0.05 - 0.5 WITH PR

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention, without discounting, comes from making customers feel known, valued, and part of something special. They’ll stay not because it’s cheaper, but because it’s theirs. Instead of discounting away margin, wineries can encourage repeat visits and purchases by offering rewards that feel aspirational, personalized, and memorable. Loyalty points add up over time, giving guests a reason to come back again and again, all the while protecting your brand’s premium image. 10 Reasons Why Loyalty Points Work Shift from price to experience. Points reward frequency and engagement, not bargain hunting. The program should reinforce experience, access, and emotional loyalty, not

Turning Summer Visitors into Long-Term Customers How to make sure they come for the pour and stay for the story Summer is finally here, and tasting rooms are buzzing with sunhats, selfie sticks, and road-trippers on the hunt for their next favorite wine. The influx is real: tasting room visitation peaks between May and September, with over 45% of annual winery visitors arriving in Q2 and Q3, according to data from the Silicon Valley Bank State of the Wine Industry Report. But here’s the challenge: for many of these guests, the experience ends with the last pour. One weekend, one flight, one forgotten name. So how do you turn that quick hello into a lasting relationship? The secret isn’t more marketing noise—it’s thoughtful connection. Think of your summer surge as the top of a funnel. If you treat each guest like a one-time transaction, you’re throwing away the most valuable part of that funnel: the chance to turn casual tasters into year-round customers

A Big Thank You to Our Amazing Customers! We’re excited to share that three days ago, we’ve earned a 4.8 out of 5 stars rating on TrustPilot, a highly respected online review platform. This accomplishment wouldn’t have been possible without all of you – our loyal customers who continue to support us! We’re incredibly grateful for the trust you’ve placed in us. As a company that’s always striving to improve and grow, your feedback and positive reviews mean more than words can express. At Primera, we know that when you're a smaller player in the massive global printer manufacturing industry, you have to work extra hard to earn your customers’ trust. We’re committed to doing just that, and your continued support motivates us every day to do even better. If you’d like to read more about what you and others are saying about Primera, please visit: http://bit.ly/4lBuAgH We’re proud of our rating, and we hope you&rsq