Welcome to the season of growth! Not only outside, where we're still shaking off the remnants of a true California winter storm, but also within our (online) classrooms, where our spring courses promise to cultivate your expertise. Continue reading to discover more about our upcoming courses. A Survey of the Key Drivers of a Wine Business Intermediate Wine Business Management course | March 7 - May 2, '24 This 8-week course, taught by our greatly appreciated instructor David Bower, offers a comprehensive exploration of key aspects in the modern wine industry, emphasizing current practices and future opportunities. Students delve into vital areas such as regulations, production, distribution, sales, and marketing, gaining insights from operational wineries. The course culminates in a SWOT project, where students apply their knowledge to analyze a wine business/brand. Learning Objectives: Understand viticulture, enology, production, marketing, distribution, and sales. Evaluate al

Spring means time to blossom! Grow your career in the wine industry. Whether you're new to the business or looking to boost your career, the wine business courses through the Wine Business Institute will help you pursue your goals. All registrations for the Spring and Summer programs are open! Wine Business Courses & Certificates The online certificates in Wine Business Management* and Finance & Accounting build your wine business knowledge in wine commerce and trade, marketing and sales, finance and accounting, e-commerce, business challenges associated with viticulture, winemaking, and regulatory issues. The programs are developed and taught by national wine business veterans and experts in the industry. Whether you're a current wine industry professional, a winemaker or viticulturist, or someone seeking entry to the wine industry, this program provides the industry knowledge and business acumen necessary for your next career step. Offerings: Courses