In today’s competitive DtC wine market, the real driver of growth isn’t just acquiring new customers — it’s keeping them. Retention leads to higher lifetime value, stronger conversion rates and more predictable revenue. But customer loyalty isn’t automatic. From the first tasting room visit to their latest online order, every touchpoint matters. The right mix of personalized experiences, seamless technology and regulatory compliance can mean the difference between one-time buyers and lifelong customers. Join Corksy and Sovos ShipCompliant for an actionable conversation on how wineries can maximize retention strategies that work both front-of-house (POS, e-commerce, marketing, wine clubs) and behind-the-scenes (shipping compliance). We’ll cover: How AI-powered segmentation drives engagement and reorders Ways modern POS tools increase conversion rates and create personalized experiences Making signups and repeat purchases seamless across POS, website a

Afternoon Brief, January 30th

Trial Between Napa County, Hoopes Winery Begins: A trial between Napa County and the Hoopes Vineyard winery is underway, with the county's winery regulations being the focus...

Afternoon Brief, December 15th

WSTA Debunks Pesticide Report: Recent results from a UK government testing programme have suggested a dramatic increase in the proportion of wine that contains multiple pesticide residues – up from 14% in 2016 to 50% in 2022...

Afternoon Brief, August 4th

Rising Temperatures Could Impact Quality of Grapes Used to Make Wine in Napa Valley, Researchers Say: Rising temperatures are shifting the growing season in Napa Valley’s wine country, which could impact grape growth and alter the types of wine that originate from the region, according to new research and wine experts...

Afternoon Brief, July 31st

DTC Market Trends Toward a Re-Balanced Standard: The direct-to-consumer wine market is still trying to figure out what the new normal looks like. Is it the pandemic’s hyper growth? Is it the pre-pandemic’s pretty good growth? Or is it something else entirely?