Join Commerce7 and RedChirp on May 15 at 10am PT/1pm ET for a practical conversation on email and SMS strategies built for wineries. Whether you're just getting started with digital outreach or looking to sharpen what you're already doing, you'll walk away with ideas you can put to work right away. Register Now

April 28th, 2026 — For today’s wineries, delivering a great customer experience means more than great wine. It requires timely, personal, and relevant communication at every stage of the relationship. From the tasting room experience to the first purchase, to club shipments and beyond, customers expect to feel known and valued. To meet that expectation, wineries are using more technology than ever before—but the real magic happens when these tools work together. RedChirp and Corksy have announced a new integration that connects Corksy’s modern DTC platform with RedChirp’s texting and automation capabilities. By bringing these systems together, wineries can turn real-time customer data into timely, personalized communication, driving more revenue while delivering a more seamless, high-touch experience. Turning Data Into Action: Instead of toggling between systems or piecing together customer context, winery teams can now work more fluidly, moving from insight to action in just a few cli

Wine club season can overwhelm even the most organized winery teams. Customers expect fast answers, personalized service, and easy ways to manage their memberships — often all at once. In this webinar, WineSpot AI and RedChirp will each demonstrate how AI-powered tools can support modern winery communication workflows — from automating routine customer responses to intelligently selecting the right recipients for text marketing campaigns You’ll see how wineries can: Automatically respond to common customer questions and handle routine support issues across various digital channels Escalate more complex requests — such as shipment issues or membership changes — to human support when needed Help customers manage wine club shipments before release with greater ease Capture high-intent leads and route them directly into RedChirp for follow-up and ongoing communication Use AI-powered insights within RedChirp to better segment audiences and optimize text market

Your Customers Check Texts Faster Than Emails, So Why Are You Still Only Relying on Inboxes? The typical American checks their phone 96 times a day, that's once every 10 minutes. While your carefully crafted email campaign sits unopened among dozens of others, text messages get read within minutes. The numbers don't lie: SMS messages have a 98% open rate compared to email's paltry 20-30%. Even more telling, 90% of text messages are read within the first three minutes of delivery. For wineries competing for attention in crowded digital spaces, this isn't just a nice-to-have channel, it's the most direct line to your customer's attention. Why SMS Works Specifically for Wine Brands Wine isn't software or fashion, it's experiential, emotional, and often enjoyed in specific moments. This unique position makes SMS particularly effective for wineries in ways other industries can't match. First, wine consumers are increasingly mobile-first. When planning wee

Join wine industry icon Karen MacNeil, RedChirp co-founder Jennie Gilbert, and Laurelle Turner-Clemons from Hess Persson Estates for a practical, idea-packed webinar to help you promote and sell your wine using the Come Over October campaign for creative traction.  Co-created by Karen, Kimberly Noelle Charles, and Gino Colangelo, the Come Over October campaign is focused on telling the positive story about wine by celebrating togetherness, connection, and hospitality. The campaign has experienced extraordinary success thus far—reaching nearly 2 billion media impressions in its first year. In this session, we’ll highlight how your winery can easily participate, benefit, and be a part of Come Over October this fall.  You’ll get proven text message marketing strategies, ready-to-use SMS campaigns, and expert tips to drive traffic and boost sales, all tailored to the Come Over October theme. Whether you're joining for the first time or returning for ano

Learn all about RedChirp's new AI Recipient Optimization from RedChirp cofounder Jennie Gilbert and Lawrence Wine Estates E-Commerce Manager Adam Gurzenski

Summer’s the best time to grow a fruitful wine marketing list. And since text messaging outperforms email 35-to-1, this summer is your best opportunity to grow a highly-responsive SMS list before the holiday season. That’s why we partnered with the world’s leader in compliant alcohol texting to offer an exclusive summer special: 30% OFF your first 3 months of SimpleTexting when you use coupon code WINE30 during checkout. Note: this special offer expires on June 30, 2024. With SMS plans starting @ $39/mo – and options to integrate with Commerce7 or WineDirect – SimpleTexting is the wine industry’s most affordable and reliable SMS solution. Now with 30% off and a glorious summer ahead, isn’t it time your brand profits from text marketing? Scan the QR code to start a free trial or book a demo here to see how text messaging can help your wine business thrive.

Join Jennie Gilbert, RedChirp Cofounder, and Molly Spurgin, vinSUITE Marketing Coordinator, as we unveil the secrets to leveraging text-based communication to drive sales. Learn exactly what has worked best for others, backed by insights from hundreds of wineries already utilizing SMS strategies.  Our focused discussion will be divided into three sections:  1. Inbound Essentials: Discover insights gleaned from analyzing tens of thousands of inbound conversations between real wineries and their customers, along with practical best practices uncovered by AI sentiment analysis.  2. Bulk Messaging Mastery: Gain insights from extensive analysis of outbound text campaigns across multiple wineries, real campaign examples, segmentation tutorials, and how to use them to boost non-club sales.  3. Navigating 2024 Challenges: Address emerging challenges and capitalize on opportunities with strategies you can implement this quarter to boost visits, reduce returns, and execute be

Have you ever heard the saying: "don't trouble trouble"? RedChirp helps with that by filtering out any bulk message recipients found on TCPALitigatorList.com. That service tries to keep a database of known TCPA litigators, TCPA trolls, and DNC Complainers. The best part? You don't have to do a thing! It happens automatically every time you send a bulk message and it's been in place for months already. For full transparency, any recipients filtered out — for this or any other reason! — are clearly noted in the Recipient Table after sending. Happy chirping! Learn more about RedChirp: Have a few questions? Complete this form to start texting with us! Ready to see for yourself? Schedule a demo: https://calendly.com/jennie-gilbert/redchirp-demo

It’s a brand-new year and that’s the perfect time to fire up Excel and do some number crunching about what happened in 2023! We started by reviewing webchats and the sales those led to. If you haven’t read that analysis yet, check it out at https://redchirp.com/what-is-a-web-chat-request-worth-plenty/ and — spoiler alert! — you’ll learn all about how wineries received 99,990 webchats that led to just shy of $12 million of sales. Now let’s turn to our detailed analysis of Bulk Messages sent in 2023. Download and share the PDF analysis here. Read this article online at https://redchirp.com/2023-bulk-messages-generate-millions/ Or keep reading below! First, what is a Bulk Message? Bulk Messages make it possible — and easy — to text dozens, hundreds, or thousands of people at once; it’s one of the most popular features in RedChirp. Wineries can use the Bulk Message feature for informational and/or promotional messaging.