Declining groundwater levels and increasing pressure under the Sustainable Groundwater Management Act are changing how California wine growers think about water. What was once largely an operational concern is now directly tied to long-term viability, regulatory compliance, and sustainability planning. These issues were front and center during a session at the 2025 WIN Expo, where vineyard operators, hydrologists, and county leaders discussed how groundwater management is evolving and what growers can do to stay ahead. Moderated by Val King, Director of Channel Partnerships at Verdi, the session underscored a clear reality. There is no single solution, but there is a shift toward local control, better data, and practical changes in vineyard management. SGMA Was Built to Be Local, Not One-Size-Fits-All Your browser does not support HTML5 video. SGMA is often misunderstood as a rigid, top-down mandate. In reality, it was designed around California’s variability in geology, climate

“Food disconnect” is a term used to describe the average consumer’s lack of knowledge about where their food comes from and how it’s made. When it comes to wine, most consumers only see the finished product in the grocery store or tasting room! While everyday agricultural practices may feel ordinary to you, these topics are fascinating to the average consumer, who likely has little to no insight into the block to bottle process behind their glass of wine. Describing specific practices and why they are important helps customers understand the time and care that went into producing their wine. Sharing your unique story welcomes them to take part in the good feelings that come from supporting a business that is doing better for the people and the planet. People care about social and environmental issues, and want to support brands that share their values and do something about it. This week’s Marketing Tip tells the inspiring Sustainable Story of how Bi

"GROUNDWATER . You can't see it, but millions of Californians depend upon it as a vital source of water for their homes and businesses." Those are not my words but the introductory words for the promotional video that appears on the SGMA (Sustainable Groundwater Management Act) website1 . The statement is a rather simply worded way to convey the obvious: that groundwater is vital to our livelihood here in California, and especially important to honoring and sustaining our agricultural heritage. While groundwater provides needed sustenance for numerous rural, as well as urban communities, it is agriculture that demands the lion's share of the resource. Central Valley agriculture turns to groundwater pumping whenever drought or poor rainfall years reduce the availability of surface water deliveries. Cries for construction of more reservoirs to capture and store more stormwater and snowmelt so that canals can be filled with more water are always being heard. Yet, apart f

Atascadero, CA: Vineyard Team announces their 2024 events, including 6 in-person Tailgate meetings and the Sustainable Ag Expo. Tailgate meetings are in-person educational events (field demonstrations and discussions) where attendees visit a property and hear from experts and growers on a given topic. Topics range from irrigation and pest management, to soil health, and safety training. Growers have the opportunity to join the conversation and talk directly with presenters to learn how to adopt sustainable farming practices in their vineyards. Plus, many Tailgates include DPR and CCA continuing education hours. New this year, Vineyard Team and Paso Robles Wine Country Alliance (PRWCA) will be co-hosting a half-day seminar on sustainable energy for the wine industry. At Power Up: Sustainable Energy for the Wine Industry, attendees will hear practical discussions focused on the energy use of vineyard and winery operations, efficiency, cost, and the future. Experts will discuss topi