Join leading wine industry attorneys, winery owners, and professionals for a focused half-day panel discussion. Panelists include: Arnaud Joubert - Légi Conseils Bourgogne Mario Zepponi - BMO Howard Bailey - Arch + Beam Pete Danko - Portland Business Journal Michael (“Mikey”) Etzel - Beaux Frères Winery Janie Brooks Heuck - Brooks Winery Barbara Gross - Cooper Mountain Vineyards David Millman - Domaine Drouhin Rusty Field - Domaine Serene Adam Campbell - Elk Cove Winery JB Rivail - Ponzi Vineyards What you’ll gain: Practical strategies to manage financial and operational risk Insights on protecting assets in a shifting market Real-world perspectives from industry leaders and advisors Actionable steps to strengthen stability and long-term positioning May 12, 2026 7:30 a.m. - 8:15 a.m.  Check-In & Breakfast 8:15 a.m. - 12:30 p.m. Program The Allision Inn & Spa 2525 Allison Lane  Newberg, OR 97132 Register Here

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a place people want to come back to. This guide explores how wineries across the country are turning their tasting rooms into destinations—balancing local charm, modern convenience, and genuine hospitality. Create Unique, Social Experiences In today’s market, wineries that stand out provide more than just a tasting—they create memorable, shareable experiences that make guests want to stay longer and come back. Enhancing the Atmosphere with Music: Music adds energy and can make an ordinary tasting feel like an event. Hosting live music, whether it’s a local band or acoustic performer, brings people together and keeps them engaged. Many wineries schedule music on weeke

Get Your Cooling System Ready for the Season Ahead As spring arrives and vineyard life begins to bloom again, it’s the perfect time to wake your chiller from winter hibernation. A smooth startup now means reliable cooling when you need it most — whether you’re cold-soaking rosé lots or prepping for bottling. Below is a helpful step-by-step guide to safely and efficiently hook up and prepare your chiller for winery use this season: Spring Chiller Startup Checklist 1. Clean the Condenser Coils Spring debris like cottonwood, pollen, and leaves can restrict airflow. Use a soft brush or coil-safe cleaner to remove buildup. For heavy grime, a gentle rinse with water may help — just avoid damaging the fins. Straighten bent fins with a fin comb if needed. 2. Remove Winter Protection Take off tarps, overhangs, or insulation used for winter protection. Ensure there’s no trapped moisture, which can lead to rust or mold. 3. Inspect Power & Electrical Conne

The power of compelling visuals in product marketing A hero shot is a meticulously crafted image that places your beverage product at the forefront, enriched with carefully chosen props, backgrounds, and lighting to evoke a specific mood and convey your brand's essence. Unlike standard product photos, hero shots provide context and tell a story, making them particularly effective for social media campaigns and category pages on your e-commerce site. Key elements of effective hero shots for beverages Product-centric composition: The beverage should be the undeniable focal point. Whether it's a single bottle of craft beer or an artfully mixed cocktail, the product must command attention. Ambiance and context: Incorporate elements that reflect the beverage's character. A premium whiskey might be showcased alongside a cigar and a leather-bound book, suggesting sophistication and tradition. Thoughtful use of props and backgrounds: Select props that complement the beverage witho

A photoshoot isn’t just about pretty pictures—it’s about crafting a visual story that stops people in their tracks and says, This is who we are. For wineries, this is even more important. Your brand isn’t just about your wine; it’s about the experience, the values, the magic of your vineyard, and the people behind every bottle. But how do you translate something as intangible as a feeling into photos that sell? It starts with understanding your brand—truly understanding it—and building visuals that capture its essence. Let’s walk through how to plan a winery photo shoot that doesn’t just look good but feels true to your story. Start with Your Brand, Not Your Bottles It’s tempting to jump straight into logistics—what shots you need, when the lighting is best—but resist that urge. Your shoot starts with your brand. Without clarity on what makes your winery special, your photos will look generic, and generic doesn&rs

Your winery’s website is often the first point of contact for potential customers, and high-quality photography can make or break that first impression. In an industry where the story, experience, and product all play vital roles, exceptional visuals are non-negotiable. From the allure of your vineyard to the elegance of your wine bottles, great photography captures the essence of your brand and compels visitors to explore—and purchase—more. Here’s why high-quality photography is essential for your winery website and how it can elevate your digital presence to attract and engage customers. Visuals Set the Tone for Your Brand In just a few seconds, visitors to your website will form an impression of your winery. High-quality images can immediately convey your brand’s personality, values, and style. Are you a modern, innovative winery? Or rooted in tradition with a rustic, authentic charm? Your photography should reflect this identity. What to focus on inclu

Stop by our booth 401 to check out the unique materials and finishes that we offer – including 163# Densissima (the thickest pressure sensitive paper on the market) and Rusticello (handwoven look). Trysk Print Solutions is passionately dedicated to serving the wine and spirits industry by creating standout, beautifully crafted labels. Our expert team understands the industry’s complexities and is committed to fostering lasting partnerships built on trust, responsiveness, and shared success. From first contact to final delivery, we strive to go above and beyond to ensure every project is delivered with meticulous attention to detail, care, and impactful results. Register here.

The 2025 Barrel Weekend is all about tasting wines from the past, present and future. This annual weekend event has been reimagined for its 47th anniversary, letting the wineries along the Wine Road focus on more than just tasting wines from the barrel. And, giving tasters new opportunities for exploring and learning about wine. More Tasting Options With wineries pouring wines from past (library wines), present (current release wines) and future (barrel samples), attendees have more choices and can choose what they most enjoy or what they seeking to restock their wine cellars. As you look through the online Barrel Weekend program, you’ll discover wineries pouring wines from one, two or all three of the category options. This information lets you, the ticket holder, design the tasting path that suits your palate preferences. If you love tasting only barrel samples and possibly buying wine futures, you can still do that. But, if you prefer to taste wines that are currently availabl

Cost-Effective Fencing for Small and Medium Vineyards For small and medium vineyards, balancing crop protection with budget constraints can be a challenging task. Wildlife damage, particularly from deer, can significantly impact yields and threaten a vineyard’s bottom line. While large-scale vineyards often have the resources to invest in high-tech solutions, smaller wineries need affordable yet reliable options to safeguard their vines. The Challenges of Wildlife Management for Small and Medium Vineyards Smaller vineyards often face unique challenges when it comes to wildlife management. Limited budgets can make it difficult to invest in extensive control systems, while the smaller scale of operations means even minimal wildlife damage can result in significant revenue loss. Additionally, managing labor and maintenance costs further stretches already limited resources, leaving vineyards vulnerable to the impact of deer and other wildlife. “We’ve seen time and time ag