Standard Registration: $500  Early Registration: $300  Available through April 23rd   The Wine Business Seminar is designed for interactive discussion and meaningful engagement - bringing together industry professionals for meaningful conversation, structured networking, and more.  Expect: Interactive discussions around real business challenges Structured networking with peers Live Q&A with industry leaders A guided tasting led by a Master of Wine View Full Details The Details Date Thursday, May 21, 2026 8:30 AM - 5:00 PM Location The Flamingo Santa Rosa, CA Registration $300 per attendee with early registration Includes a light breakfast, lunch, a full guided tasting, and a closing happy hour/roundtable Continuing Professional Education (CPE)  7 NASBA CPE Credits Available Early registration pricing applies through April 23rd. 

An Inside Look: Breaking the mold All too often we find ourselves surrounded by industry professionals with years of wisdom and connections, but we are all just watching the panel on stage, never making connections that last beyond a handshake. The Wine Business Seminar was created to outgrow that, to bring professionals together in a setting that encourages conversation, shared insight, and practical takeaways. Experience & Format Interactive Discussions & Structured Networking  Thoughtfully facilitated conversations around real wine business challenges—designed to encourage dialogue, shared perspective, and meaningful connections.  Live Q&A and Open Dialogue  Proactively ask questions of our speakers upon registration, including Karen MacNeil, author of The Wine Bible, Nova Cadamatre MW, Tony Correia, Mario Zepponi, Tony Glorioso, and more.  Professionally Guided Wine Tasting  A curated guided tasting led by a Master of Wine, des

Wine Business Seminar SERIOUS CONVERSATIONS.  ENGAGED PARTICIPATION.  MEANINGFUL CONNECTION. Not your average wine conference.  An engaging, interactive, full-day seminar addressing real-world industry challenges through candid discussion and structured networking, alongside traditional presentation from top industry leaders and veterans.  MAY 21, 2026  |  THE FLAMINGO, SANTA ROSA  |  7 CPE CREDITS  Real industry insight.  Real conversation.  Real connection.  The AWG Wine Business Seminar moves beyond passive panels and surface-level discussion.  Throughout the day, attendees will engage directly with speakers and peers through presentations, guided discussion, and networking. SALES & MARKETING  |  MERGERS & ACQUISITIONS GENERATIONAL SHIFTS IN DEMAND  |  SYSTEMS & IT GUIDED TASTING LED BY A MASTER OF WINE STRUCTURED NETWORKING  |  ROUNDTABLE HAPPY HOUR Meet

Wednesday, April 8 | 9-11 am | Soledad Mothballing a vineyard is a strategic decision to reduce costs during times of low grape demand or market uncertainty, while preserving long-term vineyard health and potential. This roundtable invites growers to share their experiences with mothballing—why they chose this route, what they hope to achieve, and what practices are (or aren’t) working. We’ll discuss the financial impacts, lessons learned, and when mothballing might no longer be necessary. Whether you’re considering this approach or already navigating it, join us for an open, practical discussion with your peers.   REGISTER Morning fuel sponsored by:

A Full House at Emeritus Wine business professionals gather to network, sip, and hear from Jeff Clark  Last week at Emeritus Vineyards, wine business professionals gathered for a sold-out event to discuss one of the most pressing topics in today’s market: access to capital and financing strategies.   The conversation?  Candid.  Insightful.  Practical. The networking?  Focused.  Engaged.  Productive. This wasn’t surface-level discussion - it was real dialogue about the decisions shaping wineries and wine businesses right now.  The Wine Business Group  This is the Wine Business Group, run by AWG Wine Advisors and Women for WineSense. We are a collaborative network for anyone interested in wine business. Each quarter, we get together to discuss the latest industry trends, tackle emerging business topics, and build valuable connections.  AWG Wine Advisors’ Next Event  Welcome to AWG Wine Advisors' firs

The wine and spirits industry is standing on the precipice of a major design evolution. For years, “premium” was defined by weight, excess, and tradition. For 2026, a new definition of luxury is emerging; one that values intelligence over mass, and tactile storytelling over simple visual appeal. For brand owners and procurement leaders, staying ahead of these glass packaging trends in 2026 is no longer just about aesthetics; it is a matter of strategic survival. From the rise of “quiet luxury” and right-weighted glass to the complex pressures of global supply chains, the packaging decisions made today will define brand resilience tomorrow. In this forecast, we explore how sustainable luxury, ergonomic innovation, and smart supply chain strategies are reshaping the premium landscape, and how Global Package provides the specialized glass solutions needed to help you navigate this future. The State of Glass Packaging for Wine & Spirits At Global Package, we&r

February 10, 2026 (Napa / Sonoma, CA) — On Wednesday, March 4, 2026, from 3:00 – 5:30 p.m., the Winemaking & Viticulture Roundtable of the Napa-Sonoma chapter of Women for WineSense (WWS) will host a timely proprietary technical presentation, “Vintage 2025 ETS Insights and New Tech Updates for Red Blotch and Smoke Taint.“ The event opens with a networking wine mingle at Crocker & Starr followed by a behind-the-scenes production tour and an engaging technical viticulture and winemaking research presentation and discussion with guest experts from ETS Labs research scientists Dr. Rich DeScenzo and Dr. Eric Hervé. This presentation will focus on actionable information to help winemaking and viticulture attendees get a strategic first look at vintage 2025 overall, plus the latest technological updates related to Red Blotch disease and smoke taint.  Attendees will hear this first synthesis of proprietary 2025 data and the additional research,

YOU'RE INVITED! Wine Business Group Roundtable This month, join AWG Wine Advisors and Women for WineSense at Emeritus Vineyards to enjoy complimentary wine, snack on hors d'oeuvres, discuss trending industry topics, network, and hear from this meeting's guest speaker, Jeff Clark! WHEN: February 19th 4 - 6pm WHERE: Emeritus Vineyards Sebastopol, CA MEET THE SPEAKER Jeff Clark is a commercial and private banking veteran with extensive lending experience to the wine/beer/spirits industry nationwide, ranging from small, family operations to publicly traded companies.  His company, Bear Republic Capital, provides debt and equity sources from a broad network of providers.  As a speaker, Jeff has presented at various organizations, including CalCPA, the American Craft Spirits Association, and the Craft Beverage Expo. 

SAVE THE DATE Wine Business Group Roundtable   It's that time again!  Please join AWG Wine Advisors and Women for WineSense for our next Wine Business Group Roundtable.  Date and time below with more details coming soon! Thursday, February 19, 2026 4 - 6 PM Venue and speaker TBA