In our most recent Free Training Friday, we focused on one thing: helping wineries convert holiday browsers into buyers. With peak shopping season approaching, this session was all about small, actionable tweaks you can make right now to ensure your site is ready when customers start searching for gifts. 1. Make Holiday Intent Obvious When shoppers land on your homepage, they're looking for one thing: the confidence that you can help them find (and ship) the perfect gift on time. That's why it's so important to give them clear visual and navigational cues that say, "Yes, we've got you covered." That doesn't mean covering your site in red and green. Instead, aim for subtle seasonal touches that align with your brand, like warm seasonal messaging, photography, or gift-centric cues.  Two Key Updates to Add Now: Shipping Timelines: Clearly state cutoff dates ("Order by Dec 18 for delivery by Dec 24"). Corporate Gifting Entry: Include an entry po

Recycling & Waste Solutions  Tanker Hauling Services Wine Rinsate, Storm Water, Sludge, and other Waste Water products suitable for disposal at waste water disposal and recycling facilities. Our fleet includes tankers and vacuum trucks. Roll-Off Boxes Wood, scrap metal, glass, concrete, dirt, rock, plastic, cardboard, and Construction materials are hauled to recycling facilities Compost  Our Super Compost consists of 100% recycled organic materials that is generated and collected from local sources. Our Super Compost is OMRI listed, Certified OIM with CDFA, and STA certified with the US Composting Council. Environmental Solutions and Emergency Response Environmental Waste Disposal Services Our nationwide network of treatment, disposal and recycling facilities offers sustainable, safe and compliant solutions for all hazardous and nonhazardous waste streams including All Pesticides, Herbicides, Insecticides.  Lab Pack, Field and Industrial Services Republic Se

By the Copper Peak TeamThe OND (holiday) season is fast approaching, and now is the time to lay the groundwork for a smooth, successful holiday shipping experience. At Copper Peak Logistics, our shipping experts have shared their top strategies to help wineries and DTC brands get ahead—before the rush begins. Amanda Castorena and Mike Galvan have pulled together some tips and a checklist to help you stay on track! 1. Finalize Gifting and Kitting Plans Early Corporate gifting and seasonal kits are high-impact, but they require extra components like branded packaging, glassware, and printed collateral. Ordering these items now ensures you won’t face delays later when demand spikes. 2. Lock in Your Shipping Calendar Submit club setup forms and finalize ship dates for the rest of the year. Mondays are already filling up, and blackout dates are creeping in. Build in extra transit time to account for seasonal delays and avoid last-minute surprises. 3. Refresh Your Marketing Mater

By Silvino CarrerasWhen people think about wine, their minds often go straight to the rolling vineyards, the artistry of winemakers, and the joy of sharing a glass with friends and family. While all of that is central to the magic of wine, there’s another side to the story—one that quietly works behind the scenes. It’s the story of how each bottle gets from the vineyard to your table. This is the world of wine logistics, where dedicated professionals work tirelessly to ensure that every bottle reaches its destination in perfect condition. As a vendor to the wine industry, I know firsthand the immense effort that goes into this process.  I would love to shine a spotlight on the hard work and dedication of all the individuals in wine logistics. The Invisible Link: Connecting Vineyards to Consumers Once the winemaker has crafted the perfect vintage, the journey is far from over. That is where Copper Peak Logistics comes in. Delivering wine to the consumer is not as

‘Tis the season! Well, not quite, but for event and brand marketers, the time to think about holiday merch is upon us. I am delighted to share our 2024 Holiday Lookbook to inspire and guide you in choosing the top trending swag and promo items to dazzle your customers, prospects, and employees. How We Identified Top Trends: Our Methodology  My team reviewed hundreds of recent orders from top brands, particularly in our specialty industries: cybersecurity, entertainment, healthcare, tech, and wineries. We collected and featured the most popular items, plus a few hand-selected favorites we’re seeing this year that we’re super excited to share. While any promo items may be customized or expanded, these are the favorites we’re seeing companies use to activate their brands for the 2024 holiday season. Holiday Branded Merch Ideas and Inspo Leverage the 2024 Holiday Lookbook as a visual and conceptual guide to spark ideas and deliver tangible s

Can you believe it’s March? Soon rain will abate, buds will break, and Q2 will be here before we know it along with, hopefully, tourists. This blog starts by summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some trends we think you can build upon this year. Will the political climate once again hijack all of America’s attention and make people wary of venturing out? Or will it be more likely to scare us to other countries for a respite abroad? If tasting room traffic is down this year as it was last year, it is even more important to know what consumers are looking for in the hopes of developing programs consumers want. The smart winery will be continually testing different experiences this year to try and attract the right customer to their brand. This blog starts summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some of the trends we think you can build upon this year

You want to elevate your event marketing campaigns with fresh, exciting materials that captivate and engage your target audience. You need unique branded merch, box kits, and swag bags to standout. But, where to start? Enter Almaden’s 2024 Event Lookbook. It may not solve all your problems, but it will strengthen the engagement at your next event! The State of Event Marketing Before we dive into the top trends that will help you this year, let’s get some context. Did you know that 63% of event marketing professionals predict that attendee numbers will return to pre-pandemic levels in the next one to two years. If you’re running events in 2024 and looking ahead to 2025, you’re in the right place. Perhaps more importantly, 80% of attendees say in-person events are the most trusted way to discover new products and services. Events empower marketers to connect with people one-on-one. Rarely, do marketers have the opportunity to speak directly with pro

TRENDS SHAPING TRAVEL IN 2024 Can you believe it’s summer? Soon Memorial Day will be here before we know it along with, hopefully, tourists. This blog starts by summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some trends we think you can build upon this year. Will the political climate once again hijack all of America’s attention and make people wary of venturing out? Or will it be more likely to scare us to other countries for a respite abroad? If tasting room traffic is down this year as it was last year, it is even more important to know what consumers are looking for in the hopes of developing programs consumers want. The smart winery will be continually testing different experiences this year to try and attract the right customer to their brand. This blog starts summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some of the trends we think you can build upon this y

Did you know that owls are cannibalistic? Baby owls will feast on their owlet-siblings to reduce competition. Did you know that owls strike so fast they kill on contact? It’s the equivalent of getting hit with a truck…a truck with talons. I love talking to bird people. They’re such sadists. Or rather, they look at the grim brutality of the natural world and dive right in. They’re the ones who root for the T-Rex in Jurassic Park. In Don’t Look Up, they’re most likely rooting for the asteroid. So, when it comes to rodent control, a topic most people find icky, who better to consult than someone passionate about birds? Recently, I had the opportunity to sit down with John Schuster of Wild Wing Company in Sonoma County, Calif. Schuster has had a fascinating career in forestry, firefighting and conservation. He also makes most of the owl boxes I see in the North Coast. It turns out if you ply him with a cappuccino, he’ll tell you all sorts of thing

OND – these three letters have a BIG impact for wine industry professionals. October, November, December – the three busiest months of the year. The pursuit of annual sales targets, orchestration of corporate gifting initiatives, and the crafting of captivating events and strategic marketing endeavors to harness the holiday sales upswing—all of this can feel like a whirlwind of demands. If you find yourself yet to embark on OND preparations, feeling the pressure of catching up, or simply seeking a starting point, rest assured. Use this blog as your compass, we’re outlining 6 pivotal considerations for nailing a triumphant and fulfilling OND in 2023.  Assess Your Inventory  As we approach the last few months of the year, now is the perfect time to assess your inventory. Once you ask yourself the following questions, you can plan your marketing, wine club, customer appreciation, and corporate gifting initiatives accordingly.  Which SKUs are you l