The Sustainable Ag Expo isn’t just about earning CE hours—it’s a gathering place for wine industry professionals to learn, network, and celebrate the future of sustainable farming. From morning burritos to student-led research and vintage tractor showcases, this year’s Expo is packed with unique opportunities to make your experience more meaningful and memorable. Here are six can't-miss events happening alongside the seminars: 1. Monday Kick Off: Farming for the Future 🗓️ Monday, Nov 10 | 5:00–7:00 PM 📍 Center of Effort Winery Sponsored by Inland Desert Nursery Start your week with an evening of connection, SIP Certified wines, and gourmet hors d’oeuvres. Expo headliner Dr. Chris Chen, will lead a forward-looking conversation on vineyard management in a changing climate. 🎟️ Free for ticket holders (while supplies last), requires separate reservation; additional tickets $50.  2. Breakfast Burritos & Coffee = Day 1 Fuel 🗓

AI is changing how customers discover, research, and buy wine online — and that means your website strategy needs to change with it. We’re moving beyond the days of traditional, keyword-heavy SEO. Today’s search landscape is driven by generative AI — platforms like ChatGPT, Perplexity, Bing Copilot, and Google’s AI Overviews — which don’t just show links. They summarize information, cite sources, and even recommend brands directly in the search results. For wineries, that means success is no longer just about ranking on page one. It’s about becoming the trusted source these AI systems quote, reference, and build their answers from. Here are five practical ways to make sure your winery’s site is ready for the AI era — and positioned to be discovered, cited, and recommended. 1. Make Sure AI Can Access and Understand Your Website AI visibility starts with technical accessibility. If AI crawlers can’t reach or interpret you

Labelling may seem like a simple final step in production, but advances in automation are changing this crucial process. From robotic applicators to AI‑enabled vision systems, the future of labelling is smarter and more efficient than ever. Why Automation Matters Consumers demand accurate information and perfectly applied labels. Automation reduces misalignment and downtime, delivering consistent results even at high speeds. This section explores the business case for automated labelling systems: improved throughput, reduced rework, and better resource utilisation. Key Technologies Shaping Labelling Robotic arms and collaborative robots (cobots) – enabling flexible, multi‑axis labelling applications. Vision systems and sensors – checking label position, print quality and barcodes. IoT integration – allowing remote monitoring, predictive maintenance, and data‑driven optimisation. Modular designs – enabling quick changeovers and scalable configurations. Benefits

A look back at our presence at the Cuma day on Thursday July 3, at Château Bonnet, organized by the network of local CUMA Federations of Gironde & Lot-et-Garonne , by the CUMA Federation of Nouvelle-Aquitaine and by the Gironde Chamber of Agriculture .  Around ten companies were present for demonstrations and practical exercises of their innovations. Exhibitors and demonstrations  all day long A day on the theme of Robotics and Wine Innovation with different themes covered such as:  Robots Guidance and autoguidance systems Drones Disease detection Connected boxes Intra-plot modulation Decision support tool It was punctuated by demonstrations in the plots, discussions between professionals on the stands and a round table on climate issues. This event allowed us to introduce Process2Wine to some winegrowers who hadn't yet had the opportunity to meet us. We came to them. We were able to demonstrate once again that our software is the leader in the wine mark

The fear of alienating one’s customers is warranted, considering AI-suggested ad copy tends to feel like a supermarket birthday cake: the tepid intersection of everyone’s tastes, perfectly inoffensive and underwhelming, pleasant but forgettable. In Wine & Spirits especially, it’s tempting to treat AI’s role in our marketing output like a zero sum game: a choice between efficiency or meaning, novelty or tradition, quantity or quality, transaction or connection.  Fortunately—with the right approach—it’s actually not all that difficult to retain one’s soul despite dramatically improving one’s productivity in any role. While this does sound like something Chat GPT would write (looking at you, em dashes)—well, there’s nothing I can say to convince you I’m human right now, is there? On second thought, maybe it’s best to just read on. It’s Worth It. Used judiciously, AI is the great equalizer.

Introduction: From Search to Suggestion Wine consumers aren’t just Googling anymore — they’re asking AI assistants like ChatGPT, Google Gemini, Perplexity, and Grok where to go, what to drink, and who to trust. If your winery’s online presence isn’t optimized for these new tools, you’re already behind. That’s where AIO (Artificial Intelligence Optimization) comes in. This guide is a step-by-step roadmap to get your winery ready to be recommended in AI-driven results, and how Corksy Insights can help. What is AIO, and Why Should Wineries Care? AIO (Artificial Intelligence Optimization) is about making your winery's online presence easy for AI agents to understand, trust, and recommend. Unlike traditional SEO, AIO focuses on the signals that AI tools use to generate answers, not just search results. Local SEO vs Local AIO at a Glance: Local SEO Local AIO Goal Rank on Google/Search engines Be recommended by AI assistants Tools Google Busi

Step out of the tour bus and into the stuff of dreams: an automated warehouse, complete with Autonomous Mobile Robots (AMRs) from OTTO.

Autonomous Mobile Robots (AMRs) offer a powerful way to reduce risk in the warehouse by taking over repetitive and potentially hazardous tasks like transporting pallets and navigating congested areas. With advanced sensors and obstacle avoidance, AMRs can help create a safer, more predictable environment for your team. Learn more at MMCI

In today’s rapidly evolving warehouse and distribution environments, businesses increasingly rely on automation to boost efficiency, reduce costs, and maintain safe workplaces. At Papé Material Handling, we've witnessed firsthand how OTTO Autonomous Mobile Robots (AMRs) transform our customers’ facilities, delivering measurable improvements in productivity, significant time savings, and enhanced safety. Benefits: Real Results for Your Bottom Line OTTO Autonomous Mobile Robots provide remarkable advantages by seamlessly integrating into existing workflows and significantly increasing throughput. Customers who've integrated OTTO into their warehouses and distribution centers consistently experience enhanced operational efficiency. By automating repetitive material handling tasks, OTTO robots help our customers manage labor shortages, increase productivity, and quickly scale operations. Key Benefits include: Rapid Integration: OTTO robots integrate seamlessly w

[This third in a series of articles on the art of event marketing is a guide that focuses on all the main event. Reference post #1 post, Failing to Plan is Planning to Fail, to discover proactive tactics to complete first, followed by #2: It’s Showtime, to grab quick lessons on game-time decisions at the event.] Don’t Stop Now You’ve planned for the conference. You’ve attended the conference, and you hit it out of the park. The booth garnered oohs and ahhs. Attendees came from far and wide to learn more about the brand with the coolest setup on the floor. It would be easy at this stage to deem the event a success and call it a day. Not so fast. A successful event program depends on post-event activities as much as it does on the event itself. As you wind down one event, you’re already preparing for the next by reflecting on how the event unfolded. What worked? What didn’t? Did we meet our goals? Can we do better? Check out our all-in-one Confere