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A September report from Terrain confirms that the U.S. wine market has seen little growth recently. As a result of the numbers, Terrain suggests that “producers will need to focus on understanding what consumers want and double down on their efforts to attract new customers to their brands.”
October 20, 2023
A September report from Terrain confirms that the U.S. wine market has seen little growth recently. As a result of the numbers, Terrain suggests that “producers will need to focus on understanding what consumers want and double down on their efforts to attract new customers to their brands.”

Is positioning your wine as a mixed drink ingredient a smart way to sell more bottles? By Robin Shreeves   A September report from Terrain confirms that the U.S. wine […]

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Wine Industry AdvisorWine Industry Advisor
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One way for brands to engage these elusive demographics, experts suggest, is putting sustainability front and center in their online marketing to capture the attention of drinkers who shop their values.
March 24, 2023
One way for brands to engage these elusive demographics, experts suggest, is putting sustainability front and center in their online marketing to capture the attention of drinkers who shop their values.

Brands should put sustainability front and center in their online marketing to capture the attention of drinkers who shop their values. By Robin Shreeves   Millennials and Gen Z aren’t […]

sustainability
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Wine Industry AdvisorWine Industry Advisor
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To stay competitive, the industry should not expect Gen Z to consume the same wine (or the same way) that previous generations did. | WIA Featured Article by Robin Shreeves
April 7, 2022
To stay competitive, the industry should not expect Gen Z to consume the same wine (or the same way) that previous generations did. | WIA Featured Article by Robin Shreeves

It wasn’t so long ago that millennials were “killing” everything from dining rooms to the canned tuna industry. More recently, Silicon Valley Bank’s 2022 State of the Wine Industry Report […]

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Wine Industry AdvisorWine Industry Advisor
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A tasting room lined with award-winning bottles, glittering with bronze, silver, and gold medals is nothing new. But is the time, energy, and money that goes into entering these competitions still worth it? Do these awards still hold the same gravitas as in the past?
December 21, 2021
A tasting room lined with award-winning bottles, glittering with bronze, silver, and gold medals is nothing new. But is the time, energy, and money that goes into entering these competitions still worth it? Do these awards still hold the same gravitas as in the past?

Winemakers weigh the pros, cons, and relevancy of wine competitions in the modern market.  —Robin Shreeves A tasting room lined with award-winning bottles, glittering with bronze, silver, and gold medals is nothing new. But is the time, energy, and money that goes into entering these competitions still worth it? Do these awards still hold the […]

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Wine Industry AdvisorWine Industry Advisor
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“The demand for New Jersey wine is exceeding the supply of grapes that we have,” says Camden County Commissioner Director Louis Cappelli, Jr., who helped get the county college program going. “By growing more grapes, we hope to help the wine industry.”
November 18, 2021
“The demand for New Jersey wine is exceeding the supply of grapes that we have,” says Camden County Commissioner Director Louis Cappelli, Jr., who helped get the county college program going. “By growing more grapes, we hope to help the wine industry.”

New community college programs provide practical training in skills required by local wine industry. —Robin Shreeves The East Coast wine industry is growing—and finding itself increasingly in need of educated workers. But a four-year education is not necessarily a requirement. County colleges offer certificate and associate programs that often prepare students more specifically for what […]

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Wine Industry AdvisorWine Industry Advisor
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An Italian grape-growing experiment shows potential for quality grape and wine production along the US East Coast. | WIA Featured Article by Robin Shreeves
November 11, 2021
An Italian grape-growing experiment shows potential for quality grape and wine production along the US East Coast. | WIA Featured Article by Robin Shreeves

An Italian grape-growing experiment shows potential for quality grape and wine production along the US East Coast. —Robin Shreeves The US’s first commercial wines of the Italian-hybrid grape, San Marco, are officially bottled and ready for release. A cross between Teroldego and Lagrein, San Marco was created in 1993 by Marco Stefanini at Trentino’s Foundation […]

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Wine Industry AdvisorWine Industry Advisor
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Today's wine business news for wine industry professionals...
August 27, 2021
Today's wine business news for wine industry professionals...

Afternoon Brief: By the end of 2021, 72.9 percent of online purchases will be made on mobile devices. Wineries already using scannable technology on their bottles, shelf talkers, or neckers are ahead in dollars, data, and consumer reach. | WIA Exclusive by Robin Shreeves...

Delicato Family WinesGLF WinesHeitz CellarHouse of PerrarusOregon Wine CompetitionRobin ShreevesRodney Strong Wine EstatesStones WineVinepairWine Scholar Guild
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