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How to Navigate a Tough Wine Market: Better Tools, Better Sales

Event Type: Webinar

Date: 1/15/2026

How to Navigate a Tough Wine Market: Better Tools, Better Sales
Maybe you, too, are feeling the pinch of a tougher market in wine these days. That’s exactly when the right data, and the right use of that data, makes all the difference. Join us to see what the Enolytics team has been building to help you sell smarter, work more efficiently, and stay ahead of the curve. What we'll cover: Marketing Automations & Integrations — Make money while you sleep. Create automated audiences in Enolytics and let us sync with Klaviyo, Mailchimp, and RedChirp to do the heavy lifting Reservation Integrations — View your Tock, Commerce7, or eCellar reservations alongside your sales and marketing data—finally, one place for everything Sell More Now! — We're making it so easy to sell more wine, even your Uncle Bob could do it. Never waste time wondering what wines to pitch again Price Elasticity — Discover which wines have room to move on price—and which ones don't Enolytics Wholesale & RFV — Know
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Trade Dress: Protecting the Packaging that Makes Your Product Stand Out
Many wineries understand the importance of protecting their brand names through trademark registration and enforcement in the market, but producers should not overlook protection that may be available under U.S. trademark law for distinctive elements of product packaging and design. Considering trade dress within your overall intellectual property enforcement strategy will allow you to protect the unique aspects of presentation that make your product stand out on crowded market shelves. Trade dress is a type of trademark encompassing elements of product packaging and design which, taken together or separately, indicate to consumers that a product or service originates from a particular source, and which distinguish goods of one producer from those of its competitors. It is the look and feel of a product or service in the marketplace, and may consist of elements like size, shape, color, imagery, and decorative aspects of packaging. Trade dress must either be inherently distinctive or ha
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Wine AI: Here Are the Questions That Wineries Ask Most
For a few months now, we've been keeping an eye on ROBIN. Robin is the AI tool that we introduced in March this year, that anyone who uses Enolytics can access at any time. Robin is smart, friendly and humble, and she is constantly learning (that is, being trained) from new content and especially from the questions that wineries have asked. This week I'd like to pull back the curtain a bit on what those questions are. Here are six examples. How would I pull a report that shows me how many tasting fees (count) that we collected? How can I build a report showing total Club signups by month, that includes sales associate, Club name, customer first and last names, and email? What features can help me analyze my customer data during the migration to another DTC system? How long will it take to update when I correct missing information? What is the best report to compare the performance of my new distributor in California against the previous one? What specific details or challenges
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Latest News! Enolytics Now Integrates with Offset Partners for DTC
Exciting news to share with you today! Wineries using Offset Partners for DTC can now power up their data with Enolytics. Offset has been an incredible partner as we've built the integration, and we are very excited about this new relationship. Thanks to the help and patience of our winery beta testers, our full integration with Offset has just gone LIVE. Wineries can now turn their data into clear insights that support smarter marketing, better segmentation, and data-backed decisions. What This Means for Wineries Using Offset: Deeper customer insights Identify demographics, top buyers, lapsing members, and sales trends by region in just a few clicks. Centralized reporting No more manual exports. View all of your key metrics in one intuitive dashboard, and create custom reports that update with our date picker! Smarter segmentation Build targeted campaigns based on actual behavior, not guesswork. Faster, clearer decisions Visual dashboards give sales, marketing, and leadership
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Discover how these visionary sisters disrupted a centuries-old industry by prioritizing sustainability, social impact, and authenticity.
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