Alexander Valley, CA — April 2026 — This April, Alexander Valley Winegrowers invite wine lovers—both new and experienced—to slow down, sip freely, and reconnect with the heart of wine country during TASTE Alexander Valley: Back to Our Roots, a month-long celebration of wine, hospitality, and genuine connection.  Running throughout the entire month of April, TASTE Alexander Valley offers a rare opportunity to experience the region without the usual barriers of tasting fees. Participating wineries will provide complimentary tastings, welcoming guests to explore at their own pace while engaging directly with the growers, winemakers, and owners who define Alexander Valley.  “TASTE Alexander Valley is about removing the barriers that often keep people from exploring wine,” said Jessie Vallery, Executive Director of Alexander Valley Winegrowers. “Whether you’re just starting to learn about wine, or you love tasting but are tired

Verdi Block Controller – Wireless Irrigation with Verified Flow Verdi’s Block Controller brings smart irrigation to your fingertips—fully wireless, battery-powered, and installable in minutes with no trenching or rewiring required. Just connect your solenoid, scan the QR code, and start automating irrigation across blocks and properties with 24/7 scheduling and remote control from your phone or computer. Designed to retrofit existing infrastructure, it’s compatible with 99% of sensors and delivers real-time alerts for leaks, flow issues, and system failures—so you can respond instantly and avoid crop loss. Save up to $500/acre on irrigation labor and fuel, reduce water use by 10–30%, and boost crop revenue by 10–20%, all with bilingual support and easy access to AI-powered documentation anytime. View Listing Explore by Category Grapes Bulk Wine Shiners Production Vineyard Real Estate Services Grapes Beautiful Santa Cruz Mountains P

May 2025 Marketplace Roundup Custom Sparkling Shiners from Rack & Riddle — Available Now! Rack & Riddle offers sparkling wine shiners—tirage bottled and aged sur lees from 6 months up to 3 years—ready now and prepared for custom finishing. This pre-aged, pre-stocked wine is ready to move. Simply select your AVA and wine style, and Rack & Riddle handles the riddling, disgorging, and finishing for you. Choose from Brut, Low Alcohol Brut, Rosé, Blanc de Noirs, or Blanc de Blancs, with AVAs including California, Sonoma Coast, Napa Valley, Russian River, North Coast, and Central Coast. Available in 750ML, 375ML, and select 1.5L formats, these ready-to-label wines offer a fast, flexible way to bring premium sparkle to your brand. View Listing Explore by Category Grapes Bulk Wine Shiners Production Vineyard Real Estate Services Grapes Cabernet Sauvignon - Robert Young Chardonnay - Robert Young Sonoma Coast Pinot Noir (828) - Gloria Ferrer Need Grap

It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, the concern is valid. But the narrative misses key nuances. The reality is that younger consumers are still just that—young. Their drinking habits, lifestyle priorities, and financial realities don’t yet match those of past generations at the same life stage. But instead of writing off Gen Z or younger Millennials, the wine industry needs to adjust its approach. The traditional playbook doesn’t account for how younger consumers live, what they value, or how they engage with brands. If wineries want to stay relevant, it’s time to rewrite the script. 1. Younger Consumers Will Age Into Wine—Just Like Boomers Did A common misstep in the industry’s current panic is comparing a 23-year-old Gen Zer to a 45-year-old Gen Xer. The latter has had decades to develop

Each Family Has Continuously Farmed Land for More than 100 Years The image of vibrant farms and rugged ranches set among Sonoma County’s beautiful landscapes has long been sought after by tourists, painters and photographers. The sheer beauty has always stood out, but, given that the area’s first vineyards date back to 1812, it is the region’s agrarian roots and family legacy that makes Sonoma County unique. Today, twenty-two local families, all winegrape growers, were recognized as the original members of the “Century Club” in honor of their continuously farming their family’s original land for more than one hundred years. Sonoma County Winegrowers created the Century Club to mark the unique legacies of farm families in the region and it will recognize new families with the honor as they hit the one-hundred-year mark in the years ahead. Each of these farms – and the families behind them – have endured the ups and downs of the cyclical

Afternoon Brief, December 14th

Winemaker Mike Grgich, Who Grabbed Worldwide Attention with His Napa Chardonnay, Dies at 100: After emigrating from Croatia, the winemaker worked at top Napa cellars like Beaulieu Vineyard, Chateau Montelena and Robert Mondavi Winery before founding his own winery...

Did you know that Wine Road is now doing seminars? We have found that visitors appreciate the opportunity to attend smaller, more intimate tasting experiences, featuring two to four different wineries. In these smaller setting, guests get to know the people behind the wines. They learn a little winery history and have the opportunity to sample wines from different wineries, side-by-side.  When planning, we also leave plenty of time for "audience participation" with Q & A. These seminars are open to the general public, but are offered at a 50% discount to our Wine Road Insider members. Details on Insider Membership HERE To keep that small, personalized vibe, each seminar/tasting is limited to 20-30 people, depending on the location. We have scheduled them early in the day, so you can start with the seminar, then head out for an afternoon of wine tasting. Our 2023 Seminar Series Schedule Sparkling Discoveries ~ May 13, 2023  9:30-11:00am Location: Amista Vineyar

2022 Sunset International Wine Competition Awards Best of the Best and Best Red Wine to Wapato Point Cellars’ 2018 Cabernet Franc Santa Rosa, Calif., — June 14, 2022—Boasting a record number of entries, the 2022 Sunset International Wine Competition awarded Best of the Best and Best Red Wine to a Cabernet Franc from Wapato Point Cellars (Manson, Wash.). Judges raved: “Beautiful oak”; “Blackberry”; “Righteous herbal”; “Focused.” This is the first time a Washington State wine has taken top prize at this prestigious competition. “It was unexpected but well deserved,” says Debra Del Fiorentino, founder and president of Wine Competitions Management & Productions. “We had some really great wines in the final sweepstakes rounds, and Wapato Point Cellars swoops in and takes it all. Results like this are why competitions are so valuable.” To win Best of Show Red Wine, the Wapato Point Cab Franc ha