Coffee with Rob: Macro Trends & How  Top-Performing Wineries Are Responding This session is all about stepping back and looking at the bigger picture. Rob will dig into the macro trends impacting the wine industry, drawing from the 2026 SVB State of the U.S. Wine Industry Report along with additional slides from his presentation deck that help put the data into context. Rather than focusing on day-to-day tactics, the conversation will center on what’s happening at a market level and what the data shows about how top-performing wineries are navigating today’s environment. We’ll start with Rob’s take on the data, followed by a moderated Q&A with questions submitted in advance by the eCELLAR community. DATE: Tuesday, February 24th, 2026 , 9:00 AM – 10:00 AM WHO: Rob McMillan, EVP & Principal Brand Strategist, Wine Silicon Valley Bank, a Division of First Citizens Bank LOCATION: Virtual Event RSVP ABOUT THE SPEAKER Rob McMillan, EVP & Pr

The SVB Wine Division's Direct-to-Consumer Report provides an important update on the evolution of tasting rooms, wine clubs and the industry’s other DTC activity. Thanks to our panelists Sonyia Grabski, Mary Jo Dale, Janiene Ullrich + Rob McMillan and to everyone who tuned in for today’s launch event.  Read our 13th annual report for the results of our 2024 DTC survey and a look at what’s next for the wine world. Download the report here.

An Uncertain Economic Vintage: Wineries Navigate Consumer Demand Challenges Amid Recession Concerns

Three industry experts discuss the effects of economic uncertainty at a pivotal point for the wine industry  By Laurie Wachter   As the American economy teeters on the edge of […]

In his annual State of the Wine Industry report, SVB's Rob McMillan looks at the key trends impacting the wine world. While the industry rebounded in 2021, the new report cautions that climate change and generational shifts will have a big impact on wine in the years ahead.

Wine Industry Analyst Weigh-in: JUSTIN’s Acquisition of Lewis Cellars

Wine Industry Advisor speaks to Rob McMillan, EVP of Silicon Valley Bank, about The Wonderful Company’s newest Napa label. —Barbara Barrielle The Wonderful Company is involved with almost every kind of agriculture and beverage business in California.The $5 billion privately held, Los Angeles-based firm is the brainchild of husband and wife Stewart and Lynda Resnick. […]

Webinar on March 3 to include insights and advice for winery owners CHARLOTTE, N.C. (Feb. 18, 2021) – Ekos, a winery management software company, is hosting a webinar on 2021 wine industry trends, in partnership with Paul Leary of Assemblage Strategy Group and Rob McMillan of Silicon Valley Bank. The free webinar will take place on Wednesday, March […] The post Silicon Valley Bank’s Rob Mcmillan Joins Ekos for Webinar About 2021 Wine Industry Trends appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/02/18/rob-mcmillan-joins-ekos-for-webinar?utm_source=rss&utm_medium=rss&utm_campaign=rob-mcmillan-joins-ekos-for-webinar Published Date:Thu, 18 Feb 2021 19:09:09 +0000