Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And in every one of those moments, they're making a decision based on what your visuals tell them about who you are. This isn't a trend. It's how people buy now. According to a 2023 study by Cloudinary and Harris Poll, 75% of online shoppers say product photos are the most influential factor in their purchase decisions. That number holds across categories, and it holds in wine. The difference is that wineries aren't just selling a product. They're selling an experience, a place, a feeling. Which means your visual content has to do more work than a product shot on a white background. It has to make someone want to be there. Most wineries know this on some level. Fe

Wine’s Most Inspiring People 2025: Ren Harris — Statesman of Napa Valley 

By Laurie Wachter Ren Harris roots are firmly planted in California. He is a sixth-generation Californio, a descendant of Jos Carrillo, who came to the

Evenstad Estates Announces Landmark Burgundy Vineyard Expansion

Oregon winemakers increase vineyard holdings in France’s famous Côte d’Or with 15-acre expansion, including prestigious Grand Cru and Premier Cru vineyards in the Côte de Nuits Dayton, OR (June 16, 2021) Evenstad Estates, home to Domaine Serene, Château de la Crée and Maison Evenstad, expands its Burgundian vineyard holdings by taking control of the renowned […]

Amorim Cork Nominated for The Golden Vines Innovation Award The inaugural Golden Vines Awards Ceremony, hosted by Liquid Icons, seeks to raise funds for diversity-related wine education programs. NAPA, CA, March 15, 2021 – Amorim Cork has been nominated for The Golden Vines Innovation Award, one of seven honors that will be announced during The Golden Vines Awards Ceremony at Annabel’s Private Members Club in London on the night of October 7, 2021. The inaugural not-for-profit event is organized by Liquid Icons, the wine research and content company founded by the late Gerard Basset OBE MW MS and Lewis Chester DipWSET. Predicted to be the year’s most important gathering of world leaders and collectors in the wine industry, The Golden Vines Awards Ceremony is designed to raise funds for The Gerard Basset Wine Education Charitable Foundation – a foundation committed to creating educational programs and career opportunities for young professionals led by Nina