Afternoon Brief, May 23rd

Riverland Wine Growers United in Rejecting Contract Buy-Out amid Industry Uncertainty: Growers from a cooperative in Australia's largest wine producing region have rejected an offer to sell their red wine contracts amid a crisis of global oversupply...

We are always in awe of the cool technologies our industry comes up with every year. We hear the buzz at trade shows like the DTCWS and read futuristic-sounding articles that round up what wineries around the world are doing. There are some neat things just on the horizon, and these things will particularly affect the kinds of wineries that come to us for help with their DTC shipping and fulfillment. Here, then, are some of the top trends and technologies we are seeing, and that we feel are poised to become common practice throughout the wine industry. Augmented Reality, Augmented Bottles Augmented reality is simply the idea of integrating digital information (and even digital interaction) right at the point where the user is already interacting with something in physical reality. While many augmented reality experiences started with clumsy-looking VR headsets and glasses, many simpler projects are taking root using just a smartphone and a QR code. Enter the augmented bottle. The

Afternoon Brief, April 21st

Regenerative Viticulture Foundation Launches to Promote Soil Health Restoration: Witnessing the harm on viticulture from extreme weather and intensive farming, a new non-profit group - Regenerative Viticulture Foundation (RVF) - has been launched with the aim to restore soil health in global vineyards...