Afternoon Brief: How to Tackle Efficiency, Compliance and Sustainability in the Vineyard
Labor shortages, water scarcity, and energy costs are squeezing California vineyards, but ag tech is advancing from simple solutions to integrated systems that deliver real ROI. The challenge? Knowing which technology to invest in...
Afternoon Brief: AB 720 Passes - Milestone Win and New Era for California Winery Experiences
Wine Institute today applauded the California Legislatures passage of AB 720, allowing wineries to host a limited number of events at estate vineyard properties beyond their bonded winery site, representing a milestone win for California wineries and wine lovers alike...
Afternoon Brief: How TikTok Could Transform the Wine Industry
Within hours of TikTok announcing that it would allow alcohol advertising in North America, alcohol companies began running recruitment ads for TikTok specialists. Whats surprising is how few wine companies joined in...
Quintessential Pays Tribute to Robert Pepi Jr.
Honors Veteran Napa Winemakers Illustrious Multi-Decade Career (NAPA, CALIF., August 14, 2024)Quintessential, a distinguished import,
Afternoon Brief, May 2nd
How Wine Brands Are Leveraging Douyin’s 750 Million Daily Users to Boost Sales: Douyin, the Chinese version of TikTok, commands an unparalleled audience, making it a powerhouse in driving digital sales across countless categories—including wine...
Afternoon Brief, April 24th
Is the Industry Ready for CBD Wine?: CBD wine, which combines the properties of CBD with traditional wine, has been forecast to see “explosive growth” in the next few years...
Afternoon Brief, February 20th
Hawke's Bay Cleanup Begins: After the tragic impact of Cyclone Gabrielle, the weather-bombed wine region looks to salvage what it can...
Quintessential Celebrates 20th Anniversary
When Fine Wine is a Family Affair February 17, 2023: Leading wine importer, marketer and sales company,Quintessentialis honored to be
Quintessential Strengthens Its Communications Leadership
Hires Louise Jordan DipWSET as new Director of Communications (NAPA, CALIF., October 3, 2022) Quintessential, a family-owned and operated import, marketing and sales company that exclusively represents family-owned wineries, []