The unofficial flag of DTC marketing  — circa 2019 I once asked a pilot what it's like to fly a plane. The answer was "hours of boredom interrupted by brief moments of terror." Over the last decade, many wine merchants could say the same about piloting their DTC marketing. Following the lead of other industries, wine merchants developed a repeatable success formula, neatly summarized by Angelsmith, and adopted as the unofficial flag of an entire generation of DTC wine marketers. During the "rinse & repeat" era, wine marketing became boring and lucrative. Then our brief moments of terror came in the form of a pandemic upending our comfortable routines. Now that we've survived the pandemic, today's wine marketers face a choice. Retreat to the past or chart a new path to success in a changing marketplace.   But no matter how much we miss the past, we all know there's no going back.   AN URGENT NEED FOR A WINE MARKETING RENA

Two Hands Wines and Industry Heavyweight Dig Deep into Australia’s Wine World with Instinctively Curious Podcast 

March 18th – Wine lovers are invited to quench their thirst for knowledge by tuning in to the new podcast Instinctively Curious. A collaboration between Two Hands Wines and Harvey […]

When it comes to chillers, figuring out where to start is the tricky part. Air-cooled or water-cooled? Used or new? What size do you need? The experts at Cold Shot Chillers cover all of these questions and more in today's article.        What Are Industrial Chillers? An industrial chiller is a refrigeration system that keeps equipment and materials cool, allowing operations to run smoothly. Air Conditioners dehumidify air while water chillers cool down fluids that can be used to condition spaces or cool processes, simply by removing heat. However, these units are not "cooling" or "chilling" anything; they simply remove heat. Factors to Consider for Your Chiller Choice There are a few general rules of thumb to keep in mind when selecting a new cooling system. Keep reading to gain a better understanding of the different chiller types available on the market. 1. Size Size is one of the biggest factors to consider when buying a chiller. Sele

(Saint Helena, CA; March 11, 2021) – Jaime Araujo, CEO and Vintner of Trois Noix, is pleased to announce its partnership with Quench Fine Wines, a fine wine and spirits distributor based in Phoenix, Arizona.  Based in Saint Helena, just east of Highway 29, Trois Noix Wine is a project that reflects Jaime Araujo’s personality […] The post Trois Noix Announces a New Partnership with Quench Fine Wines appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/11/trois-noix-announces-new-partnership-with-quench-fine-wines?utm_source=rss&utm_medium=rss&utm_campaign=trois-noix-announces-new-partnership-with-quench-fine-wines Published Date:Thu, 11 Mar 2021 19:21:26 +0000