5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season The holidays aren’t just busy, they’re your best chance to turn quick questions into lasting loyalty. Today’s shoppers are scrolling on phones, not standing at the tasting bar. The wineries winning December bring tasting-room warmth online with guest-first DTC moves. 1 Real-time webchat Turn Browsers into Buyers with Real-Time Webchat Bring hospitality to your website: help gift-givers pick the right bottle, answer shipping questions, and keep carts from drifting. RedChirp integrates with vinSUITE, so conversations save to the customer profile for thoughtful follow-ups and personalized offers. Prompt ideas for staff: Who is the gift for? What’s the budget? Red, white, or sparkling? Favorite foods? Learn more: RedChirp • vinSUITE eCommerce 2 Segmentation Reconnect with the Customers Who

Reasons to Enter Today: The Sunset Audience The Sunset International Spirits Competition is designed to attract distillers eager to connect with a high-income, engaged audience that frequently consumes spirits and cocktails. The Sunset audience appreciates quality spirits, innovative blends, and the Western lifestyle. The Categories Whether you craft bold whiskeys, refined vodkas, or innovative spirits, the Sunset International Spirits Competition provides a platform to showcase the unique qualities of your creations. It's Easy to Enter! With Enofile's "Easy Enter" you'll enjoy quick and secure competition entry and fee processing. 1. Create your Account 2. Register your Spirits 3. Enter the Competition The Winning Campaign Winning producers will be featured in a Spring release of a digital Spirits Special Edition with a dedicated microsite. Promotions for the Spirits Award Special Issue will run across sunset.com, Sunset eNews

Harvest is an exciting time at any winery, but it is also a busy time. As harvest approaches, many winemakers are concerned about the ongoing labor shortages around the country. Enartis has innovative, cost-effective, and labor-saving solutions to help you navigate this crucial season. LEARN MORE Skip Rehydration With Enartis Easytech certified yeast and nutrients, you can save time by skipping the rehydration step, while getting more consistent results... LEARN MORE Real-Time Monitoring using AI Bring your cellar into the 21st century with Winegrid. Winegrid technology offers real-time remote monitoring of the entire winemaking process... LEARN MORE Soluble Oak Alternatives The use of oak in winemaking has several advantages, but with barrel budgets getting tighter, winemakers are looking towards oak alternatives... LEARN MORE Mimic Lees Ageing Ageing wines on the lees has many benefits, but is a time-consuming, labor-intensive process. The EnartisPro range is a selection of y

Our Fast Ship team can get your less-than-pallet order out the door quickly!  Look where we have been in 2024!  With low MOQ's we serve all sizes of wineries! Call to place your order and let our team plan the shipping for you! Visit https://www.waterloocontainer.com/faqs/ to learn more!

Gamification And Customer Engagement It Just Works This is how I know.  I used a gamification tool to see if I could attract potential clients and to my amazement it did.  I attended the 2023 North Coast Wine Industry Expo (WIN Expo) and wanted to determine if gamification would improve customer engagement.  And through the process would they share their contact information and they did.   At trade shows vendors have a host of small tchotchkes at their booth in hopes of attracting visitors.  It’s pretty much an unwritten tradeshow standard.  Everyone knows that without a giveaway no one is coming over to see you.  And the bigger the tchotchke the more people will stop by, grab one and they may take two more for a friend.     So you gave something away but did you get anything?  At a tradeshow most of the time you get a smile and a thank you.  Well at least you may get some brand recognition.  But what if you chan

WINE MARKETING USING NFT’S Wine marketing has undergone a major transformation in recent years. As the world becomes more digitized, companies are exploring new ways to engage with consumers, and non-fungible tokens (NFTs) are emerging as one of the most exciting and innovative methods. NFTs are a form of digital asset that is designed to be unique, traceable, and immutable. They can be used to represent anything from art to music, and now, even wine. Introduction to NFTs and Blockchain Technology:  The world of wine marketing is advancing rapidly, and the latest trend is the use of non-fungible tokens (NFTs) and blockchain technology. NFTs are unique digital assets that cannot be duplicated, making them perfect for authenticating high-end wine and spirit products. Blockchain is the underlying technology that supports NFTs and is also used to power digital currencies like Bitcoin. Source : images.ctfassets.net Wine Bottling and Sales in the Digital Marketplace: In th

Join us for LIVE Webinar on preparing and filing the 1099s, Thursday 1/5/23 at 10 am Pacific. This webinar is part of our mini-course series. We will show you a more efficient procedure to accurately complete your 1099s and quickly send them to your service providers and independent contractors. During the live webinar, we will also answer your questions. The course includes an SOP for your procedure book and other useful downloads. To purchase the mini-course and to register for the webinar, CLICK HERE See you there, Your QBWS Team https://www.qbwinerysolutions.com/

Leveraging QR Codes to Increase Wine Sales

Just a few years ago, QR codes were the anchovies of the wine label. A very specific product that consumers would either automatically gravitate toward, or spurn completely. But the […]

Wineries producing small lots of white or rose wines can face many challenges throughout the various phases of winemaking.  Below are some of the steps in making these 2 varietals, and ways Flextanks can help solve common challenges along the way: Phase #1 Grape Picking & Transportation The typical production cycle for whites/roses’ begins with transporting the ripe fruit to the winery. Flextank offers several options for picking bins and transporting totes for use in the vineyard and fruit transport to the winery. These bins are built in the US using extremely durable, FDA-approved resins. They are easy to clean and have a solid wall construction, which means no cracks or voids to harbor bacteria. Our most popular bins for grape transportation are the Versa Bins which include stacking lids for stacking bins 2-3 high for transportation. Phase #2 Sorting Out the MOG After receiving the fruit at the winery the next important step is sorting out the “MOG” (mate

How do consumers choose between dozens of brands of beer or wine in a supermarket? Most typically go for the labels that catch their eye. But sometimes you need more information than the manufacturer can fit onto a small label. Sure, you can pull your phone and Google each product that smiles at you from the shelves. But that’s quite time-consuming. We’ve got some good news for both buyers and brands who strive to fit in a lot of information on their labels without using 8pt font: QR codes are back, and this time it seems like they’re here to stay. Didn’t catch them when they were first popular 10 years ago? Here’s a quick refresher.