Legacy Vineyard. New Opportunity.      Ultra-premium Cabernet Sauvignon fruit for the 2026 harvest and beyond — sourced from a 2-acre hillside vineyard in Calistoga, positioned above renowned sites like Switchback Ridge and Hourglass. This vineyard has produced wines retailing at $200+ per bottle for over 25 years, and with the longtime winemaker retiring, this fruit is now becoming available to a new buyer — presenting a rare opportunity to step into an established, high-pedigree vineyard source. With sourcing decisions actively underway, listings like this offer wineries the chance to secure exceptional fruit early and build future vintages around proven vineyard performance. View Listing The WIN Marketplace is built to connect buyers and sellers across the wine industry, and vineyard listings like this highlight how the platform helps wineries secure exceptional vineyard sources directly from growers. With a long track record of producing high-end wines and a prime

Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation. If I told you a winery just opened with no vineyard, no winemaker on staff, and no interest in talking about terroir… would you visit? What if I told you it had a silent disco in the barrel room, a drag brunch series, and a 3-month waitlist for a zero-proof pairing menu? Those wineries exist. And they’re thriving. Because for a new generation of visitors, the wine isn’t the reason—it’s the reward. It’s not about what you pour anymore. It’s about how you make people feel. And we used to excel at this. But then we woke up one day… and it wasn’t working like it used to. The same offers stopped converting. The same messages started falling flat. The same visitors didn’t come back. And it’s not because we got worse at what we do. It’s because the customer changed. What they want. How they behave. Where t

Cyber Week Winery Marketing: Planning Smarter, Selling Stronger Cyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it’s a chance to win new fans, reward loyal members, and end the year strong. The goal isn’t simply to discount — it’s to strategically position value, create urgency, and make buying feel effortless. Whether you’re a small family-run tasting room or a multi-location brand, these proven strategies will help you get the most out of the week. 1. Build Anticipation Before the Week Begins Cyber Week success starts long before Friday. The wineries that win start warming up their audience early — building curiosity, boosting email sign-ups, and reminding people why they love their brand. Ideas to get the buzz going: Add a countdown banner or homepage teaser with “Our biggest offer of the year starts soon.” Send a “save the date” email to your

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketing. We see a flurry of emails, social posts, pop-up bundles, and panicked “last chance for shipping!” reminders that make even Santa unsubscribe. But behind all that glitter and noise sits something actually useful: data. And data, unlike mistletoe or tinsel, ages beautifully—if you know how to use it. Day 1: The Ghost of Open Rates Past Let’s start with the easy one. You sent fifteen emails between Thanksgiving and New Year’s, and shocker—open rates dropped after the first week. This isn’t your subscribers turning into Grinches; it’s list fatigue. Consumers are bombarded with messages from every brand they’ve ever accidentally clicked “subscribe” on. The fix: cut your frequency, not your revenue. Segment your list by engage

The Post-Harvest Drop-Off Fall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November arrives, and for many wineries, engagement plummets. According to Silicon Valley Bank's 2024 Direct-to-Consumer Wine Survey, the average winery converts less than 15% of harvest event attendees into repeat customers by year-end. This represents an enormous missed opportunity. The wineries that thrive year-round don't view harvest as a seasonal peak but as the starting point of a strategic customer journey.  Harvest Is Your Customer Acquisition Funnel Stop thinking of harvest events as isolated experiences and start viewing them as the top of your sales funnel. Smart consumer brands recognize that seasonal events provide a prime opportunity to collect valuable customer data while creating memorable brand experiences. These touchpoints become the first step in an ongoing relat

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta into a gift-selling machine between Thanksgiving and New Year—if you understand what actually drives intent and how to spend wisely when every other brand on earth is screaming for attention. What follows is a ruthless, winery-specific playbook for the six-week window between Thanksgiving and New Year that prioritizes intent, protects margin, and leans on real benchmarks instead of folklore. First, reality: volume is there, but it clusters Holiday ecommerce keeps breaking records, with online spend hitting roughly $241.4B from Nov 1 to Dec 31 and mobile responsible for the majority of transactions. (Adobe Newsroom) Translation: your customers are buying on their

A wine’s label is more than just decoration—it’s the first impression of your brand. But exposure to moisture, ice buckets, and humid storage can ruin traditional labels, leaving bottles looking unprofessional and unappealing. That’s where water-resistant labels make all the difference. Primera Technology offers wineries the ability to print highly water-resistant, custom labels on-demand. Using the right combination of ink and materials—like High Yield CMY+ Ultra Black Dye Ink with Gloss BOPP on the LX910, LX600, or LX610 printers—wineries can create labels that withstand spills, condensation, and the rigors of shipping. Even the LX4000 delivers durable results on a range of synthetic substrates. Printing in-house also provides unparalleled flexibility: No wasted labels, no obsolete inventory Print only what you need, when you need it Variable data lets you personalize each label for limited editions or events Works on all shapes, sizes, and mat

The holiday season is one of the busiest times of the year for wineries. Customers are looking for the perfect gifts, stocking up on their favorite bottles, and attending festive gatherings where wine is often at the center. For wineries, it's also a time when operations can become complex and demand increased attention both in the tasting room and online.  At VinesOS, we understand the unique challenges wineries face this time of year. Here are a few key things to consider as you prepare for a successful holiday season: 1. Plan your Promotions Holidays are prime time for promotions, but managing discounts and member benefits can get tricky. That's why flexible coupon tools are so important. Look for solutions that allow you to: Stack discounts or override member pricing when needed Run special holiday offers without disrupting your existing loyalty programs Encourage repeat purchases with timed or exclusive promotions When done right, promotions not only drive sales but

9 proven strategies to maximize Your October, November, December revenue  October, November, and December (OND) are the biggest sales months of the year for your business, and if done right, not just for short-term gains. This is your prime window to capture new customers, increase average order value, and build relationships that carry into the new year.  For many beverage alcohol businesses, OND can represent 30–40% of annual sales. The reason? Peak holiday spending meets perfect timing, gatherings, corporate gifting, and a growing preference for wine purchases create a massive opportunity.  The businesses that win the season don’t just survive the rush, they plan ahead, market smart, and execute flawlessly.  1. Start early and build holiday momentum While many of the sales will take place in OND, August and September are nearly the most important months as this is when your planning and preparations take place.  Suggested timeline:  August:

Efficient irrigation starts with understanding exactly how much water your crop is using and how much it really needs. That’s where evapotranspiration (ET) comes in: the combined loss of water through evaporation (from soil and surface) and transpiration (used by the crop). By matching irrigation to ET, growers can reduce waste, improve yields, and make smarter use of limited water resources. With SGMA (the Sustainable Groundwater Management Act) now in full effect across California, it is more important than ever that growers irrigate with precision and are able to prove it with efficient record keeping.  If you’ve ever asked yourself: “How much of my irrigation is actually reaching the root zone?” You’re not alone. This article breaks down how soil moisture monitoring and real-time irrigation control using HotSpot AG tools can give you clear, actionable answers. Monitoring Soil Moisture and Irrigation While evapotranspiration (ET) tells you how muc