The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t Have to Do It All—Start Small and Stay True to Your Brand Attracting younger wine lovers doesn’t mean you need to overhaul everything or abandon your roots. Instead, consider making a few strategic shifts that align with your brand. Maybe your website keeps the traditional tasting notes, but you have fun with social media. Maybe your weekends are reserved for 21+ reservation-only tastings, but your weekdays are more relaxed and family-friendly. The key is finding what works for you and your audience. Now, let’s dive into some ideas. 1. Flex Your Wine Club Options Your wine club isn’t working for everyone. Sure, your loyal members lov

Distillery Sales Team (image created by DALL-E)  2024 is shaping up to be one of the most challenging years yet for wine and spirits brands, especially in the US, not just because of the unprecedented level of competition but also because of the changing landscape in which new sales revenue can be generated. This article will describe the four most significant challenges wine and spirits brands will face in the upcoming year and, more importantly, what to DO about them. 1) Navigating the "modern" 3-tier landscape Let’s cut right to the chase: the theme for 2024 is “Help your distributors help you!” The days of distributors (small, medium, or large) being able to do all the things you’d like them to do are long gone, and the reason is simple. There are way too many brands to satisfy! Smart wine and spirits producers recognize that the burden of building new sales and distribution has shifted from the distributor to the supplier. This, in turn, h

Afternoon Brief, February 13th

Oregon Liquor Director to Resign Amid Scandal Over Rare Bourbon: The director of the Oregon Liquor and Cannabis Commission will step down this week, after revelations he and other top managers at the agency saved bottles of rare bourbon to purchase for themselves and friends...

Lisa Rinna Debuts a Sparkling Brut and Sparkling Brut Rosé from France

MENDOTA HEIGHTS, Minn. (August 4, 2022) – Today, actress and entrepreneur, Lisa Rinna, announces the launch of Rinna Wines. Created in partnership with Prestige Beverage Group, the release includes a […]

Afternoon Brief, August 4th

Lucio Tasca d’Almerita, a Champion of Sicilian Wines, Dies at 82: At his family’s winery, he gained global respect for Sicily’s terroir by trying international grapes, then built on that with outstanding native grape wines...

Prestige Beverage Group Appoints New General Manager to Steer Company into the Future

November 2nd – Mendota Heights, Minn. – Prestige Beverage Group, an industry leading importer and brand owner of award-winning wines and spirits from around the globe, is pleased to announce the promotion of Justin Ashton to General Manager and Executive Vice President of Sales. Ashton joined Prestige in 2020 and has since demonstrated strong leadership […]

Astoria Adds Highly Anticipated Prosecco Rosé D.O.C. to Line of Italian Wines in U.S.

St. Paul, Minn. – September 28, 2021– Prestige Beverage Group announces the addition of Prosecco Rosé D.O.C to the award-winning line of Astoria Italian wines available in the United States. Prosecco is currently the number one selling wine coming out of Italy, not only for the Sparkling Wine varietal, but for the wine category overall1. Building off consumer’s thirst for Prosecco wines, […]

Afternoon Brief, July 20th

Vintage Wine Estate President, Terry Wheatley, Keynote Speaker for Wine & Weed Symposium 2021: In her keynote address, Wheatley promises, “There will definitely be some 100% not politically correct storytelling.”...

Prestige Beverage Group Appoints New Leadership for Marketing and Innovation

St. Paul, Minn. – July 20, 2021 – Prestige Beverage Group is thrilled to announce a new addition to its leadership team with the hire of Kathy Reilly as Vice President of Marketing and Innovation. Most recently, Kathy was the Category Marketing Director for food, beverage, and essentials at Target Corporation. “We’re excited to add Kathy to […]