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Afternoon Brief: Wine Market Council Announces 2026 Research Conference: “Innovating Wine for Tomorrow’s Market”
This year’s theme, “Innovating Wine for Tomorrow’s Market,” will spotlight forward-thinking research, emerging consumer trends, and innovative strategies designed to help the wine industry adapt and thrive in a rapidly evolving marketplace...
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LISTEN IN to Sustainable Winegrowing's Marketing Tip Monday! What does it mean to farm sustainably? Sustainable farming is a collection of practices spanning from water and energy conservation, to soil health and biodiversity, and social equity. There are so many examples of sustainability in action to point to right outside of your window: Native landscaping: minimal irrigation and maintenance needs. Cover crops: promote soil health and provide refuge for beneficial insects. Alternative energy sources: reduce reliance on fossil fuels. Owl boxes & raptor perches: birds of prey feast on vertebrate pests. One topic that sustainable farmers get asked about often is pest management. In this Sustainable Story Marketing Tip, learn how Presqu’ile Vineyards utilizes technology to manage bird pests in a more environmentally and economically sustainable way. Safely Keeping Birds at Bay Birds like finches and starlings are common vineyard pests. They damage fruit and canopies,
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October 25, 2023

Presqu’ile Winery Acquires 1,100 Acres in Sta. Rita Hills to Develop New Sustainably-Farmed Vineyard
The new site will further expand the Santa Maria-based winery’s viticulture footprint in Santa Barbara County. SANTA MARIA, Calif. (Oct. 25, 2023) — Arc Vineyards, LLC, an affiliate of Presqu’ile – the family-owned […]
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