This is the opening photo from the 20th Annual SVB State of the Industry Report where we begin with a reflection; not on our industry, but on how we each as individuals adapted and prevailed during the most unique business conditions in our lifetimes.  It's important to celebrate this victory but now that vaccines are being given and we can see an end in sight, what's next? Will business conditions return to normal?  If we answer that question truthfully, the answer is no. That means doing nothing and hoping for a good year will produce poor outcomes. Change is needed and will require all wine businesses to apply the learnings from 2020 and evolve to find the unique prescription for your individual winey's success. This will be the first opportunity in 2021 to review the results from the Annual SVB Winery Conditions Survey in concert with the impact and magnitude of events that shaped 2020 and influenced the performance of our industry. During the videocast, we w

Santa Barbara County Wine Legends for Sale: Longoria wines seeks to sell it all, while Ampelos Cellars offloading vineyard, not brand... The post Afternoon Brief, October 15 appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/15/afternoon-brief-1718?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1718 Published Date:Thu, 15 Oct 2020 21:57:51 +0000 

I'm not going to go ahead and say that I don’t think pruning is taken seriously enough. So why is it that I see poorly pruned vineyards so often? I think that most growers and viticulturists know very well how to prune grapevines and could do a great job of it on their own—if that were possible. But most growers and viticulturists do not have the ability to prune the entirety of their vineyards on their own, so they employ a labor force to prune, just like any other manual vineyard task. All vineyard operations are important, but pruning is just a little more important because pruning affects not only the upcoming growing season’s vine balance and productivity, but potentially the longer-term ability of the vine to either build or maintain its health and productivity. While there is certainly no problem handing over the pruning tasks to skilled laborers, it is important that the wishes of the grower or viticulturist is communicated effectively to the pruning crew,