Napa Valley Vintners (NVV) announces the next installment of the “Why Wine?” campaign, a movement dedicated to celebrating the authentic story of wine. With consumer preferences rapidly evolving and new competition emerging in the marketplace, the campaign focuses on uniting the industry to ensure wine remains an essential part of a modern, healthy lifestyle.  NVV launched the initiative in summer of 2024. To encourage more involvement and the continuation of the campaign, dozens of “Why Wine?” videos were captured at the Premiere Napa Valley wine auction in February. Industry members shared their personal stories and insights about what makes wine so special. These heartfelt videos are now available for viewing on YouTube at the Why Wine Video Playlist. Also attending Premiere Napa Valley was podcaster Ray Fister of Life Between the Vines who asked the question, “Why is wine important?” to guests and winemakers at the event.  The “Wh

Afternoon Brief: Premiere Napa Valley Celebrates the 2023 Vintage and the Spirit of Unity in the Wine Industry

The 2025 Premiere Napa Valley wine auction came to a celebratory conclusion on Saturday, marking the end of a truly memorable week in Napa Valley. This years auction raised a total of $3.3 million, underscoring the wine trades optimism for the future and reaffirming that demand for Napas finest and most innovative wines remains strong...

Whitehall Lane Winery to Chair Premiere Napa Valley 2025

March 5th – Napa Valley, CA – Whitehall Lane Winery and the Leonardini Family, one of Napa Valley’s best known and respected wineries and member of the Napa Valley Vintners, […]

Energy and Paddles High at Premiere Napa Valley 2024

2/24/2024 – Saint Helena, CA – The Napa Valley wine industry welcomed many longtime bidders and newcomers at Saturday’s live auction. As guests arrived, the bond between winemakers, trade partners and […]

Premiere Napa Valley, Napa’s Most Important Business Week Kicks Off Today

2/19/2024 – Saint Helena, CA – Today marks the beginning of Premiere Napa Valley week; the most significant business event of the year for those who buy and sell Napa Valley wines. The auction […]

Bidding Now Open for 28th Annual Premiere Napa Valley

2/9/2024 – Saint Helena, CA – Bidding for the 28th annual Premiere Napa Valley wine auction opens today, February 9, 2024, with global participation by way of Sotheby’s. Premiere Napa Valley was the […]

Afternoon Brief, February 27th

Napa Cabs Go Big at Auction: The skies over Napa Valley may have literally been dark on a stormy Saturday, but the outlook for Napa Cabernet Sauvignon has never been brighter after a phenomenal outcome at the Premiere Napa Valley Auction...