The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram stories that have become repetitive and rote. How do you translate the sensory magic of a tasting room into strategies that make visitors show up in person? Take a look at some marketing channels that are not as used by wineries, where old-school storytelling and next-gen tech converge to give you a competitive edge. Connected TV: Your Vineyard in 4K Another banner ad, another still photo, another yawn. Sometimes the channel itself can leave you feeling confined to content that lacks vitality. If you’re facing that, and you’ve got the budget, think about going big on video and distributing it via Connected TV.. Connected TV (CTV) lets you beam the romance of your winery directly into living rooms, framed by the cinematic power of streaming. Think smart TVs, Roku, Apple TV&

Sonoma, Calif., February 23, 2021 — Sebastiani Vineyards & Winery, leading Cabernet Sauvignon producer in Sonoma names Mark Beaman as the new head winemaker, continuing his 20-year wine career, following posts at Valley of the Moon Winery in Glen Ellen, MauiWine, Mendocino Wine Company, and Columbia Crest Winery in Walla Walla. “We couldn’t be happier […] The post Sebastiani Vineyards & Winery Appoints Mark Beaman as New Winemaker  appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/02/23/sebastiani-vineyards-winery-appoints-mark-beaman?utm_source=rss&utm_medium=rss&utm_campaign=sebastiani-vineyards-winery-appoints-mark-beaman Published Date:Tue, 23 Feb 2021 19:17:06 +0000 

New brand offers Far Niente drinkers classic expressions of Napa Valley Cabernet Sauvignon and Chardonnay Oakville, Calif., 2020 — Far Niente Family of Wineries and Vineyards (FNFWV), announces today the launch of Post & Beam Winery. Named for the simple yet elegant barns that dot the American landscape, Post & Beam wines represent craftsmanship, tradition, legacy […] The post Far Niente Family of Wineries & Vineyards Expands with Launch of Post & Beam Winery appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/08/far-niente-expands?utm_source=rss&utm_medium=rss&utm_campaign=far-niente-expands Published Date:Thu, 08 Oct 2020 18:17:16 +0000