In this episode of the WIN Insider Series, George Christie sits down with Polly Hammond, Founder and CEO of the international wine marketing agency 5forests, for a candid and thought-provoking conversation on the future of wine marketing. Polly shares insights drawn from her global experience, tackling everything from why good marketing strategies often go unused, to how wineries can better embrace data, video, and AI to connect with today’s consumers. She emphasizes the importance of collaboration between marketing and sales teams, challenges in hiring and training, and why understanding your audience is the foundation of every successful brand strategy. Polly also introduces her latest project, The Wine Marketer’s Radar, a short-form video series that distills key consumer and digital trends from outside the wine world—built to inspire fresh thinking for wine brands navigating an evolving marketplace. Check out ‘The Wine Marketer’s Radar’ Podcast

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