The decade bet: why spirits supply chain decisions in 2026 will define who wins in 2035 Spirits supply chain decisions aren’t just operational anymore—they’re long-term bets. What you decide in 2026 will shape: What inventory you’re sitting on in 2030 Which brands you can scale (or can’t) How much working capital is tied up for years Whether you can respond when demand shifts The challenge? Long aging cycles mean today’s decisions are locked in long before the market reveals what actually works. That’s why leading spirits companies are shifting from reactive planning to long-range, scenario-driven strategies, connecting demand, supply, and capital decisions earlier than ever. We break down what’s changing, and what it takes to stay ahead. Read the full article here › #SupplyChainPlanning #Forecasting #BeverageIndustry #BevAlc #SpiritsIndustry #LongTermPlanning #InventoryStrategy #DemandPlanning

Your BevAlc company is leaving money on the table. Here’s where to find it. Money is leaking out in ways that are easy to miss: Excess inventory tying up cash Small stockouts quietly killing sales Teams spending hours reconciling spreadsheets Forecasts that don’t align across the business Individually, these feel manageable. Together, they add up to a meaningful hit to margin. The reality is that many wine and spirits companies are leaving money on the table—not because of a lack of strategy, but because planning is disconnected across sales, operations, and finance. We break down exactly where that money is hiding—and how to start uncovering it. Read the full article here: https://claret.app/blog/your-bevalc-company-is-leaving-money-on-the-table #SupplyChainPlanning #Forecasting #BeverageIndustry #BevAlc #WineIndustry #InventoryManagement #DemandPlanning #WineBusiness

New resource: Beverage alcohol supply chain ROI calculator How much is your planning process actually costing you? 🍷🧮 We just launched a free ROI calculator for beverage alcohol operators, and the numbers are eye-opening. Excess inventory, planning hours, stockout losses. Most teams have a rough sense of these costs but rarely see them added up in one place. We built a short calculator that estimates your potential annual savings across all three. It's based on conservative industry benchmarks and takes about two minutes. If you're curious where your operation stands, check it out: 🔗 https://claret.la/roi-win

Everywhere you look right now—Hallmark Channel, Netflix, social media—it’s Christmas in July. And while most people are watching cozy movies and pretending it’s snowing outside, here’s a better question for wineries: Are you ready for your holiday season? October, November, and December (OND) are your biggest sales months of the year. Holiday winery marketing doesn’t start in October—it starts now. They’re sprinting through Q3—right now—while everyone else is still daydreaming about hot cocoa and watching Christmas movies… you’ve got rosé in your glass and wine bundles to plan. 1. Clean Up Your Data — Because Bad Data Costs You Money This isn’t just about removing bounced emails. Bad data quietly drains OND revenue by blocking you from segmenting, targeting, or even reaching your customers. Your Move: Export your full email list (now, not later). Use ChatGPT to help spot typos like gmaii.com in

In the Wine Industry, precision is key. Whether it's for developing new vineyard sites, expanding existing operations, or managing irrigation systems, having accurate land data is critical. This is where modern surveying technology comes into play.  Ray Carlson & Associates has been at the forefront of using these cutting-edge technologies to provide accurate and efficient land surveys for the North Bay wine industry, including vineyards in Sonoma, Napa, and beyond. The Role of Drones in Surveying Drones - or unmanned aerial vehicles (UaVs) - have taken land surveying to new heights. With high-definitiion cameras and GPS-enabled flight paths, drones capture precise aerial images that can be stitched together to create detailed topographic maps and 3D models. These models help vineyard owners visualize their land in ways that were once impossible with traditional surveys.  Using drones to map vineyard properties offers several advantages:   Efficient Coverage

The beverage alcohol industry is constantly evolving and demands more than what traditional spreadsheet tools can offer. Excel and Google Sheets just don't cut it anymore. You find yourself stuck in a sea of data, drowning in spreadsheets, and struggling to keep up with the fast-paced nature of the industry. Your competitors are gaining an edge, while you're left feeling overwhelmed and behind. Introducing Claret, the dynamic and specialized planning tool specifically designed for the beverage alcohol industry. With Claret, easily analyze sales data, track inventory, manage pricing, and more, all in one user-friendly platform. Say goodbye to generic spreadsheets and hello to a tool tailored to your industry's unique needs. It's time to level up your business with Claret. Excel and Google Sheets have had their time, but the world of beverage alcohol demands more! Are you feeling overwhelmed in a sea of data, while your competitors surge ahead? Check out of latest

The hidden dangers: 4 spreadsheet disadvantages in Bev Alc planning

Despite their widespread use and alluring user interface, spreadsheets fall short in several critical areas. Let's focus on four key disadvantages of using spreadsheets to plan your Bev Alc business.

Get your free Marketing Calendar, packed with important dates, inspiration, and reminders for wineries and alcohol brands. Get your copy for April, May, and June 2023. Fans love that there are customizable pages that allow you to schedule your own priorities, plus quick links to resources and Outshinery assets that help you stay connected to your fans and audience.  Snag your calendar now. 

Start '23 in order Get your free marketing calendar for wineries This is one of our most requested resources, updated and ready to rock in 2023. Get your free Marketing Calendar, with all important dates, inspiration, and reminders for wineries and alcohol brands. Fans love that there are customizable pages that allow you to schedule your own priorities, plus quick links to resources and Outshinery assets that help you stay connected to your fans and audience. Dive in, and get your copy for January - March 2023. Get your calendar now.

Your browser does not support HTML5 video. Did you know that a quality image yields 3x more Add To Cart actions? We do, and that's exactly why we want to help you take full advantage of best in class marketing assets and resources for the wine industry. Sell more wine with the Marketing Bootcamp. It's totally free and ready for you. Dial up your marketing efforts. Outshinery's Marketing Bootcamp is packed with free marketing resources for your winery or wine brand. Whip your social media, public relations, wine club communication, ecommerce, and seasonal marketing into shape. To access the Marketing Bootcamp, you'll need an Outshinery Studio account. There you'll find everything you need to get started. If you have any questions, just start a chat inside Studio and we'll help you out. Go to the Bootcamp.