A look at the trends influencing wine packaging design & innovation. Introduction U.S. wine total volume is expected to remain relatively flat for the next several years, while value will grow due to price increases and the persistence of the premiumization trend. In the crowded and increasingly challenging wine market, effective package design can help a brand get noticed and appeal to consumers. This report looks at several key trends impacting wine package design, from authentic storytelling to interactive engagement to environmentally and socially responsible solutions. Authenticity According to a recent GlobalData study, three out of four consumers consider product/brand authenticity essential or nice to have when making purchase decisions. This attitude is especially true among older generations and higher-income earners, a key demographic for wine sellers. Authentic brands are perceived as genuine, original, and transparent, providing quality assurance and trust. Euromon

BEHIND THE BOTTLE Bogle Vineyards, along with their glass supplier and design team, met with Bergin in 2018 to refresh their Phantom Chardonnay package. Their goal was to reach and engage new consumers with a visually stunning and impactful label. The original focus was the Chardonnay but quickly carried over to the Phantom Red Blend. The transition to screen print has been wildly successful for both labels and it’s now impossible to miss them on the shelves. DESIGN DETAILS Auston Design Group, along with San Francisco-based tech company Tactic, worked together to redesign the Phantom Chardonnay package. Phantom’s original paper label has been replaced with a screen-printed label depicting a haunted vineyard that is blanketed in a ghostly golden fog. The haunting feel to this label is no coincidence as it pays homage to the Bogle family name, which means “ghost” in Scottish. The design wraps around the bottle and is accentuated with an elegant, 22-karat gol

Some 50% Say They Have Felt the Presence of a Ghost According to New Phantom Wines/One Poll Survey 

Only 17% say they DO NOT believe in the paranormal October 19th – CLARKSBURG, CA – This time of year, ghouls, ghosts and spirits are celebrated and embraced during various celebrations, but according to a new survey, most people believe the paranormal isn’t just a Halloween trick.  64% say they believe in the paranormal according to the […]

Some 50% Say They Have Felt the Presence of a Ghost According to New Phantom Wines/One Poll Survey 

Only 17% say they DO NOT believe in the paranormal October 19th – CLARKSBURG, CA – This time of year, ghouls, ghosts and spirits are celebrated and embraced during various celebrations, but according to a new survey, most people believe the paranormal isn’t just a Halloween trick.  64% say they believe in the paranormal according to the […]

Bogle Vineyards Announces Start of 2nd Annual Original Ghost Story Writing Contest Winner to Earn $5,000 Prize

Chosen Script May Also Become Short Phantom Wine Film September 14th – CLARKSBURG, CA – Phantom Wines is now accepting original ghost stories as part of the 2021 PHANTOM WINES GHOST STORY WRITING CONTEST that will award a single winner a $5,000 prize and potentially have their work turned into a short film for the […]