April 28th, 2026 — For today’s wineries, delivering a great customer experience means more than great wine. It requires timely, personal, and relevant communication at every stage of the relationship. From the tasting room experience to the first purchase, to club shipments and beyond, customers expect to feel known and valued. To meet that expectation, wineries are using more technology than ever before—but the real magic happens when these tools work together. RedChirp and Corksy have announced a new integration that connects Corksy’s modern DTC platform with RedChirp’s texting and automation capabilities. By bringing these systems together, wineries can turn real-time customer data into timely, personalized communication, driving more revenue while delivering a more seamless, high-touch experience. Turning Data Into Action: Instead of toggling between systems or piecing together customer context, winery teams can now work more fluidly, moving from

March 10, 2026 (Windsor, CA) — Beverage alcohol producers rely on multiple platforms to manage direct to consumer operations.  When those systems operate separately, it creates manual work, missed revenue opportunities, and disjointed customer experiences.  Vinoshipper and RedChirp have announced a new integration designed to bring systems together by connecting Vinoshipper’s e-commerce, POS, club, compliance, and fulfillment platform with RedChirp’s industry-leading text messaging software. The result is a seamless flow of customer, order, club, and shipping data that allows wineries, cideries, meaderies, and other beverage alcohol producers to automate communication, improve customer service, grow customer lists, and drive measurable revenue. From Commerce to Conversation By bridging Vinoshipper’s platforms with RedChirp’s texting and automation tools, producers can now transform everyday transactions into meaningful customer engagement. Key be

In the ever-evolving world of direct-to-consumer (DTC) wine logistics, customer experience isn’t just a priority but the foundation. Our enhanced wine shipping capabilities ensure that your products reach customers with the utmost care and efficiency. By streamlining the logistics process, we not only optimize operational workflows but also enhance the overall customer experience. At Copper Peak Logistics, we are committed to supporting wineries and wine brands in their growth journey, providing tailored solutions that meet the unique needs of the wine industry. Trust us to handle your wine shipping needs, allowing you to focus on what you do best: creating exceptional wines. ing world of direct-to-consumer (DTC) wine logistics, customer experience isn’t just a priority but the foundation. That’s why Copper Peak Logistics has reimagined its CopperLink wine warehouse management system (WMS) to deliver a smarter, more intuitive solution for wineries and wine brands look

In the ever-evolving world of direct-to-consumer (DTC) wine logistics, customer experience isn’t just a priority but the foundation. Our enhanced wine shipping capabilities ensure that your products reach customers with the utmost care and efficiency. By streamlining the logistics process, we not only optimize operational workflows but also enhance the overall customer experience. At Copper Peak Logistics, we are committed to supporting wineries and wine brands in their growth journey, providing tailored solutions that meet the unique needs of the wine industry. Trust us to handle your wine shipping needs, allowing you to focus on what you do best: creating exceptional wines. ing world of direct-to-consumer (DTC) wine logistics, customer experience isn’t just a priority but the foundation. That’s why Copper Peak Logistics has reimagined its CopperLink wine warehouse management system (WMS) to deliver a smarter, more intuitive solution for wineries and wine brands look

Tasting rooms and clubs expose the gaps Most platforms handle the basics well. The real differences show up when things get busy — and clubs get big. What wineries often run into: POS built for retail, not hospitality Club workflows that don’t scale cleanly Online orders and in-person activity living in separate worlds Platforms like Commerce7 and OrderPort support many wineries successfully. But as tasting rooms, events, clubs, and online sales grow together, how well systems truly work together starts to matter. Activ8 Commerce was built for this reality. A browser-based POS designed for real tasting rooms, enterprise-ready club tools, and a Shopify integration designed to work seamlessly with clubs, POS, and reporting — not as a disconnected storefront. The result: Faster, better, personalized service Hospitality wher eit matters with table seating, kitchen and bar printing, food modifiers and TOCK reservations. Less staff stress One consistent customer

The wine industry is going through major market changes. Some wineries are posting growth, while others are facing flat or declining sales and increased financial pressure. The difference is not luck. It is strategy, financial clarity, and disciplined execution. As the market corrects, the operators who invest intentionally in their numbers, align their teams, and sell with purpose are the ones maintaining momentum. Recently at WinExpo, Zane had the privilege of moderating a panel of industry experts to discuss how wineries can future-proof their businesses and focus on long-term success. From those discussions came five practical takeaways that winery owners and leaders can apply immediately to strengthen resilience and performance, and we would like to share them with you. 1. Know Your Numbers Financial clarity is critical. It is the foundation of resilience. Understanding gross margin per SKU, contribution margin, and cash flow timing enables operators to make smart decisions rather

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject lines, endless exclamation points, and “40% OFF” hysteria that blurs into static. Consumers don’t read; they scan for relief. According to Mailjet’s 2024 BFCM report, holiday email volume jumps nearly 80% between Thanksgiving and Christmas, while average open rates drop to 13–15%—a statistical cry for help. But the real problem isn’t quantity—it’s tone. Every brand is talking at their audience instead of with them. The louder the messaging, the less people listen. Leading with prices and panic doesn’t inspire trust; it triggers fatigue. That’s your opportunity. The brands that win the inbox aren’t the

Cyber Week Winery Marketing: Planning Smarter, Selling Stronger Cyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it’s a chance to win new fans, reward loyal members, and end the year strong. The goal isn’t simply to discount — it’s to strategically position value, create urgency, and make buying feel effortless. Whether you’re a small family-run tasting room or a multi-location brand, these proven strategies will help you get the most out of the week. 1. Build Anticipation Before the Week Begins Cyber Week success starts long before Friday. The wineries that win start warming up their audience early — building curiosity, boosting email sign-ups, and reminding people why they love their brand. Ideas to get the buzz going: Add a countdown banner or homepage teaser with “Our biggest offer of the year starts soon.” Send a “save the date” email to your

The Wine Industry Financial Symposium 2025 and its speakers made one thing abundantly clear: the wineries that will succeed in this current market and into the future will look fundamentally different from the wineries that dominated in the past. The industry is undergoing a structural reset. Shaped by shifting consumer behavior, oversupply, rising costs, evolving demographics, and a fiercely competitive landscape. Yet within this challenging environment lies an enormous opportunity. The sessions throughout the conference consistently revealed the same profile of a successful, future-ready winery. It is not the winery with the most acreage or the flashiest tasting room. It is the winery that is disciplined, adaptable, and deeply tuned into the consumer. Across all sessions, the profile of the successful winery became clear: Create a lean operation Efficiency is not cost-cutting; it’s clarity. Lean wineries eliminate waste, streamline processes, leverage automa

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention, without discounting, comes from making customers feel known, valued, and part of something special. They’ll stay not because it’s cheaper, but because it’s theirs. Instead of discounting away margin, wineries can encourage repeat visits and purchases by offering rewards that feel aspirational, personalized, and memorable. Loyalty points add up over time, giving guests a reason to come back again and again, all the while protecting your brand’s premium image. 10 Reasons Why Loyalty Points Work Shift from price to experience. Points reward frequency and engagement, not bargain hunting. The program should reinforce experience, access, and emotional loyalty, not