The answer to the blog title is the point of the Annual SVB Direct to Consumer Videocast, which is taking place this coming Wednesday, June 15th.  You can sign up to receive the SVB DtC Report, receive a link to the live presentation, and a post-conference link to the videocast replay ----> [HERE.]  The past two years have presented us with dislocation and change that needs unbundling. With an expert live panel (below) we will take 90 minutes to discuss the current state of the Direct to Consumer Wine Business, and offer our views on what's coming next:   Internet sales from wineries grew by 500% when the Nation locked down in 2020. Internet sales are holding steady since the reopening. That is a permanent consumer change.  The change to by-appointment tastings for years was resisted by many in the wine community. There was always the fear that moving away from the walk-in model would reduce sales opportunities. But regional mandates required tasting room ap

Afternoon Brief, January 31st

The Next Normal—DtC Shipping Reverts to Pre-Pandemic Predictions: The 2022 Direct to Consumer Wine Shipping Report has been released, and the industry is likely breathing a collective sigh of relief. The report, an annual collaboration between Sovos ShipCompliant and Wines Vines Analytics, shows the industry slowly returning to its pre-pandemic state...

Afternoon Brief, June 22nd

Vintage Wine Estates, Inc. Completes Acquisition of the Sommelier Company: Vintage Wine Estates, Inc., one of the fastest growing U.S. wine producers with an industry leading direct-to-customer platform, today announced that it has completed its acquisition of The Sommelier Company. Founded by Principal Jörn (“Joey”) Kleinhans PhD, CFA, in 2013, The Sommelier Company is a global provider of independent wine and spirits expertise, private tasting events and education...