FIVE SURPRISING MARKETING STRATEGIES TO INCREASE SALES BY DAN PENDERGAST It is a natural reaction – when you need cash, the gut reaction is to turn to marketing and demand more. More emails, more social media posts, more ads, and more offers. But the volume of marketing does not have an equal or parallel relationship to results. If you send twice as many emails, you may get less than twice as many sales, and a 20% discount will likely deliver less than double the sales of a 10% discount. Furthermore, marketing isn’t turnkey and often takes months (or years) of consistency to witness results. So why execute marketing if you can’t count on it to provide sales? Marketing provides your product (wine) with a brand. A brand is a reason to buy your wine and charge a specific price for your wine above other wines. Without marketing, there’d be no brands; without brands, all wines are the same. Marketing can even create value beyond the product. Take Barefoot, for examp

April 12, 2022   SANTA ROSA – P&L Specialties / Tom Beard Company / Revolution Equipment Sales is pleased to announce new representation in the Texas Wine Market. Savannah Pender of consulting group sow Texas is the Southern States sales representative for P&L Specialties crush equipment, Tom Beard Company’s barrel washing equipment and Revolution Equipment Sales – used equipment. Savannah connected with wine while studying Bioenvironmental sciences at Texas A&M University. She learned winemaking through her cellar work experience in numerous wineries across Texas and through UC Davis certificate program. She launched sow Texas Winery Consulting in 2021 and covers 9 states from Texas to Kentucky and over to New Mexico. Savannah looks forward to meeting winemakers of Texas and neighboring states – helping match them with the right equipment for their winemaking needs and culture. Contact Information:        Savannah Pender &nb

April 12, 2022   SANTA ROSA – P&L Specialties / Tom Beard Company / Revolution Equipment Sales is pleased to announce new representation in the Texas Wine Market. Savannah Pender of consulting group sow Texas is the Southern States sales representative for P&L Specialties crush equipment, Tom Beard Company’s barrel washing equipment and Revolution Equipment Sales – used equipment. Savannah connected with wine while studying Bioenvironmental sciences at Texas A&M University. She learned winemaking through her cellar work experience in numerous wineries across Texas and through UC Davis certificate program. She launched sow Texas Winery Consulting in 2021 and covers 9 states from Texas to Kentucky and over to New Mexico. Savannah looks forward to meeting winemakers of Texas and neighboring states – helping match them with the right equipment for their winemaking needs and culture.  Contact Information:        Savannah Pen

April 12, 2022   SANTA ROSA – P&L Specialties / Tom Beard Company / Revolution Equipment Sales is pleased to announce new representation in the Texas Wine Market. Savannah Pender of consulting group sow Texas is the Southern States sales representative for P&L Specialties crush equipment, Tom Beard Company’s barrel washing equipment and Revolution Equipment Sales – used equipment. Savannah connected with wine while studying Bioenvironmental sciences at Texas A&M University. She learned winemaking through her cellar work experience in numerous wineries across Texas and through UC Davis certificate program. She launched sow Texas Winery Consulting in 2021 and covers 9 states from Texas to Kentucky and over to New Mexico. Savannah looks forward to meeting winemakers of Texas and neighboring states – helping match them with the right equipment for their winemaking needs and culture. Contact Information:        Savannah Pender &nb

Stockton CA, Western Square Industries announced today that Sow Texas who is owned by Savannah Pender has entered into an agreement with Western Square Industries. Savannah and her company will transition and take over from Dan Humphries, Dan Humphries Sales Company this Spring. “We are extremely fortunate to have found the ideal solution to continue our growth in this key location” said David Bowyer, Chief Executive Officer, for Western Square. Bowyer also said that Dan Humphries has done an incredible job for us for 17 years, and we wish him happiness in his upcoming retirement. He will be missed for his friendship and exceptional dedication in all that he does. Savannah Pender studied bioenvironmental sciences at Texas A&M University, Savannah was bitten by the wine bug. Since then, she has gained winemaking experience working in cellars across Texas and studying winemaking through the UC Davis certificate program. Now she is passionate about sharing the knowledge a

Vineroutes.com and Sommâ„¢ Set to Present a Virtual Wine Tasting Experience You Don’t Want to Miss 

Participants will be guided through a tasting of carefully selected Tawse Winery wines with  winemaker Paul Pender joining in as a special guest  May 26th – VineRoutes, Canada’s newest online wine publication, has announced a partnership with sommâ„¢ to  present a virtual wine tasting experience that will feature special guest and renowned winemaker Paul  Pender […]