US Wine Industry Enters Negative Growth Phase; Adoption by New and Younger Consumers Is Lagging  NAPA, Calif. – January 18, 2023 –Silicon Valley Bank, the bank of the world’s most innovative companies and the US premium wine industry, today released its 2023 State of the US Wine Industry Report. The 22nd edition of the annual report provides an assessment of the industry amid current market conditions and shares a unique forecast for the year ahead based on proprietary research and economic and behavioral trends among consumers. While the premium side of the wine industry experienced another strong year amidst an increasingly challenging marketplace – with revenue on average up 9.7 percent through September 2022 – the US wine industry as a whole experienced negative sales volume growth due to a decrease in sales of lower-priced wine. Silicon Valley Bank will host a live webinar with Silicon Valley Bank Wine Division founder and author of the

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Winemakers are so enamoured with making wine, they don’t always leave enough love over for selling it, believes digital marketing supremo Paul Mabray. The man credited with revolutionising Napa Valley wine marketing and giving it a progressive new digital face and force, will be the headline international speaker at this year’s Wesgro-sponsored Wine & Food […] The post Don’t Confuse Tools Like Big Data and AI with Customer Experience, Says Digital Doyen, Paul Mabray appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/11/17/dont-confuse-ai-customer-experience?utm_source=rss&utm_medium=rss&utm_campaign=dont-confuse-ai-customer-experience Published Date:Tue, 17 Nov 2020 20:31:23 +0000