In today’s challenging marketplace, it’s imperative for a winery’s bottles to stand out on a crowded shelf when consumers walk into a store to purchase wine. Regular patrons and wine connoisseurs know where to find their favorite wines, but for those unsure of what wine to buy, the multitude of options can be overwhelming, and the final decision is often influenced by the label. To this end, creative bottle and label design is essential to successfully showcase wines — especially when targeting the younger generation of wine drinkers. Monvera Glass Decoration is a leader in working with wineries and their designers to create eye-catching label solutions using two innovative processes — screen printing directly onto the surface of the bottle and spray coating. The latter process is when the bottle is sprayed with any color in different finishes, including opaque, transparent, translucent and frosted. “We are the alternative to paper labels,” say

Every member of your club is not exactly the same. So why are you treating them that way? The typical winery sends identical emails to every member of their club, from the first-time joiner who discovered you last weekend to the loyal patron who's been with you for a decade. The result? Generic messaging that resonates with no one. Segmentation, the practice of dividing your audience into meaningful groups based on shared characteristics, isn't just marketing jargon. For wineries, it's the difference between treating members like transaction numbers versus building relationships that keep them enrolled for years. In this guide, we'll explore practical segmentation strategies that don't require a data science degree—just your existing CRM tools and a willingness to see your members as individuals rather than a homogenous list. The Problem with "One Size Fits All Wine Club Communications The allure of the single-list approach is obvious: it's fast, it&#

SEATTLE, WA – August 27, 2025 – Bottle360, the leading all-in-one DTC winery software platform, today announced the launch of WineWallet™, a groundbreaking  loyalty, rewards, points, and subscription club program designed to deepen customer engagement, attract new consumers, and drive recurring revenue for wineries. This innovative solution empowers wineries with the tools they need to build stronger relationships with their patrons while providing both wine enthusiasts and new consumers with exclusive benefits. All in a seamless way that makes it easy for them to collect, track, and redeem without the need for coupons or gift cards.  WineWallet is natively built within the Bottle360 platform, offering wineries a robust suite of tools to create customizable loyalty or reward points for purchases, events, engagement, etc., in flexible ways the winery controls. In addition wineries can offer and manage recurring Wine Club Subscriptions with unparalleled e

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram stories that have become repetitive and rote. How do you translate the sensory magic of a tasting room into strategies that make visitors show up in person? Take a look at some marketing channels that are not as used by wineries, where old-school storytelling and next-gen tech converge to give you a competitive edge. Connected TV: Your Vineyard in 4K Another banner ad, another still photo, another yawn. Sometimes the channel itself can leave you feeling confined to content that lacks vitality. If you’re facing that, and you’ve got the budget, think about going big on video and distributing it via Connected TV.. Connected TV (CTV) lets you beam the romance of your winery directly into living rooms, framed by the cinematic power of streaming. Think smart TVs, Roku, Apple TV&

At Bergin, our work on the Menagerie Cellars series - Shadow of Jaguars, Conspiracy of Lemurs, and Parade of Elephants - goes far beyond decoration. Each label is a vessel for storytelling, designed to spotlight endangered wildlife and spark a deeper connection between the consumer and conservation efforts. Decorating for Impact Creative Intent: The artwork captures the essence of each species - not just in appearance, but in movement and spirit. Emotional Connection: Patrons aren't just purchasing a bottle; they're supporting endangered wildlife. The label becomes a conversation piece, influencing both awareness and action. Applying our Screen Printing & Etching Expertise Our team had the privilege of both screen printing and etching these intricate designs for Menagerie Cellars, capturing the delicate details that embody the beauty of each animal. Screen Printing Transformed intricate illustrations into vibrant inks layered precisely on glass. Techniques lik

In today’s challenging marketplace, it’s imperative for a winery’s bottles to stand out on a crowded shelf when consumers walk into a store to purchase wine. Regular patrons and wine connoisseurs know where to find their favorite wines, but for those unsure of what wine to buy, the multitude of options can be overwhelming, and the final decision is often influenced by the label. To this end, creative bottle and label design is essential to successfully showcase wines — especially when targeting the younger generation of wine drinkers.  Monvera Glass Decoration is a leader in working with wineries and their designers to create eye-catching label solutions using two innovative processes — screen printing directly onto the surface of the bottle and spray coating. The latter process is when the bottle is sprayed with any color in different finishes, including opaque, transparent, translucent and frosted. “We are the alternative to paper labels,&rdqu

What's in it for Wineries and Distilleries? This August, as the sun sets on summer, elevate your business with Activ8 Commerce. Here's what we bring to your table: Uncork Unmatched Efficiency Streamline your operations from tasting room to the web. Our all-in-one POS, Club, eCommerce and Marketing solution ensures every drop of effort yields maximum reward. Toast to Seamless Integration Connect with your customers effortlessly. Track sales, manage inventory, and handle club memberships—all from one intuitive platform. Savor the Customer Experience Enhance every tasting with personalized customer interactions. Our CRM helps you know your patrons’ preferences, making every visit unforgettable. Raise a Glass to Increased Sales Boost your revenue with targeted promotions and easy online sales. Our system simplifies the process, so you can focus on crafting exceptional products. Drink in the Data Make informed decisions with real-time insights and analy

For three and a half decades, Bergin Screen Printing and Etching has been a beacon of creativity and precision in the realm of glass bottle decoration. As the company celebrates its 35th anniversary this year, it reflects on a journey marked by innovation, resilience, and a passion for producing exquisite designs for wine, beer, and spirits bottles. Bergin bears the imprint of a family legacy, rooted in the entrepreneurial spirit that flows through generations. Founded by Mike Bergin, whose upbringing was steeped in the wisdom of his father, Jack Bergin, today Mike's journey continues alongside his daughter, Savannah Bergin, Director of Operations, and his wife, Karen, as they navigate the intricate landscape of business together. Originating as an etch and paint studio founded in 1989, Bergin quickly garnered attention for providing an artisanal packaging solution unseen in the industry. Among its earliest winery patrons was the esteemed Robert Mondavi Winery, a collaborat