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Tagged:Paso Robles Wine Country Alliance
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Navigate What’s Next: 2026 Industry Update | May 20
Join Vineyard Team and Paso Robles Wine Country Alliance for a focused half-day 2026 Industry Update designed to help you navigate what’s happening now—and what’s coming next! Hear directly from industry experts as they break down the trends, risks, and opportunities shaping grape growing in 2026. 📅 Wednesday, May 20 | 9:00 am-12:00 pm; tickets include lunch from 12:00-1:00 pm ➡️ at Springhill Suites in Atascadero 🎟️ Reserve your spot* >>> https://secure.qgiv.com/for/2026tailgatesevents/event/2026-industry-update/ --- Event sessions include: 📊Grape Market Update & Industry Outlook Get clarity on what’s happening in the grape market and what it means for your operation: - Key trends shaping pricing and demand - Vineyard removals and supply outlook - What to expect in the next 12+ months Speakers: Audra Cooper & Eddie Urman (Turrentine Brokerage) --- 💰 Grants & Funding Opportunities Panel Learn how to access and successfully use available funding: - Where to
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2026 Industry Update: Grape Markets, Grower Resources & What's Ahead

Event Type: Seminar

Location: Springhill Suites 900 El Camino Real Atascadero, California 93422

Date: 5/20/2026

2026 Industry Update: Grape Markets, Grower Resources & What's Ahead
Join Vineyard Team and Paso Robles Wine Country Alliance for a half-day Industry Update bringing together growers, experts, and advocates for a timely pulse check on grape markets, grower resources, and state-level developments shaping our region in 2026. This ticketed* event includes lunch and will feature: Grape Market Update & Industry Outlook – A look at current bulk wine and grape market trends, supply and demand dynamics, and what they mean for your business decisions this season. Grants & Funding Opportunities Panel – Moderated by an experienced grower, this conversation brings together funding and program specialists who work directly with agricultural grants and cost-share programs. Learn what opportunities are available, how to position your operation for success, and what makes a strong application. Policy & Advocacy Update – Michael Miiller of the California Association of Winegrape Growers shares key statewide developments and policy prioriti
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Today's #winebiz news for #wineindustry professionals...

King, co-founder and co-CEO of King Estate Winery in Eugene, Ore., will receive the award in New York City on Jan. 26, 2026, at the 26th annual Wine Star Awards gala...

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WIN Insider Series with Joel Peterson
Joel Peterson, Executive Director of the Paso Robles Wine Country Alliance, shares his journey into the wine industry and discusses what makes Paso Robles unique as both a wine destination and recognized brand. Joel explains how the Alliance collaborates with growers, vintners, and tourism organizations to maximize marketing impact while avoiding duplication of efforts, promoting the region to both consumers and wine buyers. The conversation covers current industry challenges including shifting demographics, economic pressures, and generational transitions, while highlighting innovative efforts to attract younger consumers and broaden wine accessibility. Joel discusses popular Alliance events like Paso Wine Fest and BlendFest on the Coast, plus the growing appeal of areas like Tin City that foster younger, innovative winemakers. He also previews his upcoming role moderating a panel on vineyard-focused marketing strategies at the North Coast Wine Industry Expo. Learn More About the Pa
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Today's #winebiz news for #wineindustry professionals...

Roberta Corr, CEO of Frederick Wildman & Sons has been named Person of the Year by Wine Enthusiast Magazine in the 2025 Wine Star Awards. The annual awards celebrate the most influential leaders in the beverage industry, recognizing their outstanding achievements, vision, and impact...

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Looking Ahead: Lessons from the 2024 Vintage at PRWCA’s Vit Tech Seminar
The 2024 vintage presented unique challenges and opportunities for growers and wineries across California. As we navigate shifting market dynamics, weather patterns, and evolving consumer trends, staying informed is more important than ever. That’s why Turrentine Brokerage is excited to participate in the upcoming Paso Robles Wine Country Alliance (PRWCA) Vit Tech Seminar: 2024 Vintage Recap & Lessons for the Future, taking place in February 2025. Audra Cooper, Director of Grape Brokerage / Partner of Turrentine Brokerage will provide a review of the 2024 vintage and current market, then will moderate a panel discussion that covers multiple perspectives of the 2024 vintage, its impact on the wine and bulk market, as well as predictions for the future. Panelists include: Ben Taylor, Grower Relations Central Coast Region for Cakebread Cellars / Bezel Wines Edward Kronfli, President and CEO of Vine Shepherd Vineyard Management Matt Merrill, General Manager at Mesa Vineyard
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