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2026 Industry Update: Grape Markets, Grower Resources & What's Ahead

Event Type: Seminar

Location: Springhill Suites 900 El Camino Real Atascadero, California 93422

Date: 5/20/2026

2026 Industry Update: Grape Markets, Grower Resources & What's Ahead
Join Vineyard Team and Paso Robles Wine Country Alliance for a half-day Industry Update bringing together growers, experts, and advocates for a timely pulse check on grape markets, grower resources, and state-level developments shaping our region in 2026. This ticketed* event includes lunch and will feature: Grape Market Update & Industry Outlook – A look at current bulk wine and grape market trends, supply and demand dynamics, and what they mean for your business decisions this season. Grants & Funding Opportunities Panel – Moderated by an experienced grower, this conversation brings together funding and program specialists who work directly with agricultural grants and cost-share programs. Learn what opportunities are available, how to position your operation for success, and what makes a strong application. Policy & Advocacy Update – Michael Miiller of the California Association of Winegrape Growers shares key statewide developments and policy prioriti
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Today's #winebiz news for #wineindustry professionals...

King, co-founder and co-CEO of King Estate Winery in Eugene, Ore., will receive the award in New York City on Jan. 26, 2026, at the 26th annual Wine Star Awards gala...

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WIN Insider Series with Joel Peterson
Joel Peterson, Executive Director of the Paso Robles Wine Country Alliance, shares his journey into the wine industry and discusses what makes Paso Robles unique as both a wine destination and recognized brand. Joel explains how the Alliance collaborates with growers, vintners, and tourism organizations to maximize marketing impact while avoiding duplication of efforts, promoting the region to both consumers and wine buyers. The conversation covers current industry challenges including shifting demographics, economic pressures, and generational transitions, while highlighting innovative efforts to attract younger consumers and broaden wine accessibility. Joel discusses popular Alliance events like Paso Wine Fest and BlendFest on the Coast, plus the growing appeal of areas like Tin City that foster younger, innovative winemakers. He also previews his upcoming role moderating a panel on vineyard-focused marketing strategies at the North Coast Wine Industry Expo. Learn More About the Pa
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Today's #winebiz news for #wineindustry professionals...

Roberta Corr, CEO of Frederick Wildman & Sons has been named Person of the Year by Wine Enthusiast Magazine in the 2025 Wine Star Awards. The annual awards celebrate the most influential leaders in the beverage industry, recognizing their outstanding achievements, vision, and impact...

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Today's #winebiz news for #wineindustry professionals...

Sonoma County Vintners have put on hold a plan to tax local wineries to create a special Wine Business Improvement District. The plan would tax Sonoma County wineries 1% on sales, using that money to market the region and its wines...

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Today's #winebiz news for #wineindustry professionals...

The NAWR believes free and fair trade is the cornerstone of a robust wine economy both in the US and internationally. When barriers to trade between countries are erected, the wine industry in the United States suffers, as do wine consumers who pay higher prices...

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