Shoppers’ sense of urgency around climate change is rising. 78% of global consumers feel that environmental sustainability is important, they like the idea of being sustainable, and want to live more sustainable lives (Simon Kucher & Partners, 2021). While many brands and retailers today are making eco-friendly claims, some chalk up to little more than greenwashing: a marketing ploy designed to make products seem more sustainable than they are. Because of this, consumers feel that they can’t always trust “green” claims. It’s more important than ever for sustainable brands like you to share your sustainable story in a meaningful and authentic way. Wondering what it means to share a story that consumers can trust? See an example in this week’s Marketing Tip, where we share Niner Wine Estates’ Sustainable Story surrounding the Value of Energy Efficiency.   Stacking Energy Savings Electricity use in the winery accounts for a la

Afternoon Brief, December 6th

New Lawsuit Challenges Protectionist California Wine Distribution Law: The National Association of Wine Retailers announced its support today for a lawsuit challenging a discriminatory and protectionist California restriction on out-of-state wineries selling directly to California retailers and restaurants...

Afternoon Brief, May 20th

Hundreds of Sonoma Farmworkers May Have Been Exposed to Toxic Smoke During 2020 Wildfires: Amid a contentious debate over farmworker safety protocols in fire-prone Sonoma County, a new report says that hundreds of wine industry laborers were sent to work in close proximity to a pair of huge 2020 wildfires, leaving them potentially exposed to both flames and toxic smoke...

Afternoon Brief, April 22nd

Farming for the Future Marks New Milestone in Sonoma County: Winegrape commission announces installation and use of ford pro telematics available to all winegrape farmers...