In the film Field of Dreams, a quiet voice whispers a simple promise: “If you build it, he will come.” The idea was never really about baseball. It was about creating something meaningful and trusting that the right people would be drawn to it. The wine industry is standing at a similar crossroads. For decades, wineries have operated on a simple assumption: make great wine, tell a compelling story, and consumers will come. Craft the product. Earn the accolades. Build the brand. But the next generation of wine consumers is telling us something different. Gen Z, now entering legal drinking age and shaping the future of hospitality, is not primarily seeking bottles to collect or scores to chase. Many say they are looking for something more fundamental: connection, community, and places where they can gather with friends away from the constant pull of the digital world. In other words, they are looking for a third space. For winery owners, executives, and Direct-to-Consumer lea

Enhanced Bird Deterrent Technology for Vineyards Takes Flight with New Identity When the grapes are ripe and the birds are hungry, there’s no better vineyard protection than a sharp-eyed peregrine falcon soaring above the vines. Just a glimpse of this bird of prey sends starlings and other destructive flocks fleeing. Historically, wineries have installed netting to try to protect their crops, especially their most prized grapes. While effective, netting is also expensive, and installation and removal are labor-intensive. Other safeguards, such as cannons, broadcast distress calls, streamers or stationary decoys, offer fleeting results and can be intrusive.  Ten years ago, Falcon Crop Protection developed an innovative and cost-effective solution: realistic kites that mimic the shape and predatory movements of a peregrine falcon as it soars from a tall fiberglass pole. With just a slight breeze, the kite takes flight and patrols all day, triggering birds’ natural f

Cost-Effective Fencing for Small and Medium Vineyards For small and medium vineyards, balancing crop protection with budget constraints can be a challenging task. Wildlife damage, particularly from deer, can significantly impact yields and threaten a vineyard’s bottom line. While large-scale vineyards often have the resources to invest in high-tech solutions, smaller wineries need affordable yet reliable options to safeguard their vines. The Challenges of Wildlife Management for Small and Medium Vineyards Smaller vineyards often face unique challenges when it comes to wildlife management. Limited budgets can make it difficult to invest in extensive control systems, while the smaller scale of operations means even minimal wildlife damage can result in significant revenue loss. Additionally, managing labor and maintenance costs further stretches already limited resources, leaving vineyards vulnerable to the impact of deer and other wildlife. “We’ve seen time and time ag

Valentine’s Day isn’t just for flowers and chocolates—it’s also a prime opportunity for wineries to boost sales, attract new customers, and strengthen existing relationships. This holiday of love lends itself perfectly to creative marketing initiatives that showcase wine as the ultimate romantic gift or experience. Here’s how wineries can make the most of Valentine’s Day.  1. Embrace Online Sales with a Valentine's Day Theme Ensure your website is ready to entice Valentine’s shoppers. Update your homepage with romantic visuals and feature special offers prominently. Simplify navigation to make shopping easy, especially for those making last-minute purchases. Incorporate Valentine’s Day-themed SEO keywords to improve search visibility and draw in gift-seekers. Don’t forget to clearly display shipping deadlines and offer expedited options to capture late buyers. Tip: Use Corksy’s personalization tools to create pop-ups

During our recent demos of the new Tuffy Powerload® Battery-Powered Mobile Hot Water Pressure Washer, we were surprised – and so were our customers. Yes, it can run all day on a single charge, yes, it can be plugged into a standard outlet, and yes, its powerful cleaning pressure will scrape labels off barrels and gunk off sidewalk. But what was really surprising? Just how quiet it is. That such a powerful pressure washer could be quiet added to its versatility, and allows it to be used in buildings, parks, schools and worksites without the noise. But don’t take our word for it. Ask us about scheduling a free demo to learn more about just how hard – and quietly – the Tuffy will work for you. Read More

To quote English poet John Keats, “Nothing is ever real till it is experienced.” Here are two ways to create engaging, memorable experiences for your winery or cidery audience that will make a lasting impression: 1. Pop-up Tasting Events Surprise and delight your audience by coordinating pop-up tasting events in unexpected locations. Set up temporary tasting stations in bustling city centers, popular parks, or unique venues, attracting passersby with the allure of a spontaneous tasting experience. This innovative approach allows you to reach a broader audience and create buzz around your brand. TIME Family of Wines tasting with the McWatters Collection 2. Bespoke Wine or Cider Experiences Offer personalized, bespoke wine or cider experiences tailored to individual customers' preferences. Allow people to create their own blends, participate in the winemaking process, or design custom labels for special occasions. By providing a one-of-a-kind experience, you not only

The Mill Keeper Is the Presenting Sponsor of the Napa Valley State Parks Association Annual Harvest Dinner at Bale Grist Mill State Historic Park on September 24

(September 1, 2022; Napa, Calif.)— The Mill Keeper Founder Tom Gamble is pleased to announce that his newly launched multi-vintage wine brand will be the presenting sponsor of the Napa […]